CASIE STEWART

THIS IS MY LIFE • BLOG EST. 2005
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Why Just Watch When You Can Feel?

I just came from a keynote by Paul Lee president of ABC. It was refreshing to hear his thoughts about storytelling through media. I things brands and broadcast networks have an INCREDIBLE opportunity to tell stories through trans media. The internet is your friend guys. Paul Lee said “for all the business models, the play is still the thing”.

In the spirit of being refreshing, check out this short film The Drop, shot by Johan Renck for Perrier. He’s one of one of the most respected and sought after directors of commercials and music videos right now. The shooting took place during 5 days in march 2012 in Buenos Aires, Argentina.

“When everything is melting on Earth, a gorgeous heroine is sent into space to refresh the world with a bottle of Perrier…”

The film plays on all what makes Perrier a unique and iconic brand: it’s sophisticated, elegant, incredibly hot and has a unique French touch to it. Perrier has made a couple film now and I enjoy the way they have taken to YouTube to create a feeling through film and go further than just making a commercial. Good job guys!

Some Takeaways from this morning’s Keynote for Brands:

  • Need to lean forward like a kid, with genuine interest
  • We have access to brilliant new technologies ex. Instagram, Xbox
  • Need to lean back, take things in, feel the story
  • TV is really about storytelling
  • Storytelling is changed, more choices
  • Viewers have limitless possibility to consume
  • Smart viewers choose when & where to watch

More from Banff World Media Festival later today! Check out HOW beautiful it is here right now…

 

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LIFE

The Height of Entertainment (Makers)

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Photo set from Day 1 at Banff World Media Festival.

Follow me on Twitter for the news. Sent from iPhone.

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Travel

Calgary Casie, Banff Bound

Driving on the Trans Canada highway from Calgary to Banff. Great flight on WestJet, picked up the car and hit the road. I met a bear.

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“The Trans-Canada Highway (French: Route Transcanadienne) is a federal-provincial highway system that travels through all ten provinces of Canada. It is, along with the Trans-Siberian Highway and Australia’s Highway 1, one of the world’s longest national highways, with the main route spanning 8,030 km (4,990 mi).” Wikipedia

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Happy I packed all the clothes. It’s cool & rainy. Fully prepared with Wellies and yellow raincoat. Opened my suitcase, pulled out a vintage fur and leopard hat. Stylish and snug as a bug. Pat Hope, my Fairy Godmother would be proud!

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I could see what we are diving past right now. I’m gonna wake up in the Rockies. This is crazy.

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Can’t wait to see the @urbannativegirl, @latejuly, & the @CoralTV team.

Tired/excited. Let’s do this! Hi, Calgary! Nice to be in you. Cheers to Travel Alberta for the warm welcome.

Posted from iPhone!

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Art

#Art + #Music + #Everyday + #Inspiration

Went to an awesome event last weekend with Lauren at Brickworks, FOAM – Festival of Art & Music. Such a great venue. Who doesn’t love a good warehouse party? Photos by Brian Hamilton for iChannel. Whole album on iChannel FB.

FOAM is held in support of motionball (motionball.com), a not-for-profit organization that introduces the next generation of supporters to the Special Olympics Canada movement through social and sporting events.

See photos from Motionball Gala 2011 & 2012.

In other news, just got off the phone with Brick Bronson in LA who is behind The Weeknd about his new artist Everyday. Born in NY, raised in TO and super talented. This is his first track FIRE.

 

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LIFE

Lifestyle Trends This Week – June 9, 2012

This week flew by and the next two are going to b e the same. LOTS happening this month. Neutral tones & grey were popular colours in my posts this week. Not many bright colours like last week.

Pinterest

Viddy

Instagram

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Came across a neat tool for looking at your Twitter stats. I love looking at this stuff. I never think about the stats when I’m publishing so looking back at trends, patterns & stats is cool. Based on my last 4,000 tweets I publish approx 59.2/day and one of my tweets is retweeted about every 10 I publish.

There’s lots of sailboats on the lake today. We’re heading to the airport in a couple hours flying WestJet into Calgary about 11:30pm. I’m stoked.

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Had a great prep-talk with a friend I look up to last night. Ready to kill it in Banff. I’m coming for you Alberta, the world!

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LIFE

The Garden of Your Mind

Creativity is waterfalling. Clear head, open mind .The next ten days are CRAZY. Banff World Media Festival, NXNE, MMVA then to Detroit with Ford and it’s July. I’ve been practising for this for a long time. Legggggggo!

Mum sent me an email about this earlier today.  Such nostalgia.

Found some other oldies today. Tie die, white jeans, long hair, this is me in Grade Nine baby.

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Oh this too BTW.

 

Wore Mum’s old shirt.

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LIFE

THIS: The Hot Internet Show on @CoralTV

Part one of the first episode! We’ll be filming  in the Canadian Rockies at the World Media Festival next week. I’m super stoked to head out there for my first time! Please subscribe to Coral. I can’t wait to share more of THIS with you!

It’s been picked up and curated for the on the Banff World Media Festival website already and showed up in my Google Alert. Cripes! I wanted this for a long tine and now it’s a REAL THING.

 No turning back now!  THIS is my life, thanks for being part of it!

TV on the INTERNET FTW!!

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Contests

Fashion Friday: Wanelo, NastyGal, Sherway Gardens winners

Been loving a couple online shops lately. I don’t buy as much in real life as I do in my dreams but I like the ideas they give  me to spice up my existing wardrobe.  This image is from the Wanelo email. Wanelo is “a way to find unique products and stores you have never heard of.” I’ve been drooling a bit, figured I should share!

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I hate the emails from Nasty Gal, they read my mind and know exactly what I want/am wearing. The ads follow me around online, taunting me with things they know I want. JERKS! These emails are what made me cave and buy a few pairs of Jeffrey Campbell shoes. Everything they send out is so nice and they have a monthly lookbook.

I think I have all these outfits on some vintage variation.

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I love Jane Fonda in this Pucci Pre-Fall outfit. My fav collections are Cruise & Pre-Fall almost every year. One day I’ll have a boat and get to wear the cruise collections. Until then, I’ll settle for Mum’s boat and her vintages. 😉

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Some wisdom shared by two of my fav fashion blogging ladies, Gala Darling, a Kiwi blogger living in NY and Gala Gonzales, an It Girl from Spain, living in London who travels the world for fashion. I partied with Gonzales in NZ at Fashion Week once. They’re both awesome girls you should know. Follow G.Darling and G.Gonzales.

On this day last year I arrived in Pensicola, Florida for work. We stayed in Margaritaville. It was beauuuuuutiful! Planking was a thing at the time and I tried to create a new trend ‘mermaiding’, it never picked up. See some pix here.

There were over twenty entries for the Sherway Gardens Spring Style contest and the winner is… VANESSA GRILLONE. Thank you everyone who entered. I’ll have more giveaways this summer. Some of the entry tweets below.

 

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I think I found the gold.

I just can’t get enough.

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It’s magic in the air.

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And just like that, it was gone.

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I’ve always taken ‘The Wizard of Oz’ very seriously, you know. I believe in the idea of the rainbow. And I’ve spent my entire life trying to get over it.
Judy Garland

These two are INCREDIBLE.

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LIFE

Let’s Get Visual: Instagram, Viddy, Art Parties, Blondetourage

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I have been loving Viddy lately. I don’t work for them but I met some of the execs at CES in Vegas and we were insta-friends. The image above is a bunch of vids I’ve made. They’re so bright and colourful.

Even this GROSS is not soooo bad.

Random Love Note.

Heard some really good tunes at FOAM – Future of Art & Music event this weekend.

This week I got a vile of sweat in the mail from El Tabador, the lucha loving Mexican midget from Koodo. I’ve been a Koodonation ambassador for almost a year. Together we donated $20,000 in my name to a charity in Malawi called Moving Windmills. Posted a TED talk with the founder last year.

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Last night I went to this event that featured ‘Dirty Car Art’ check this out:

The night before I FINALLY met Candice, aka Edgy Veg who is also a host on Coral TV. Another one for the babe BLONDETOURAGE! Look how happy we are, cute.

We both have nerdy iPhones.

I’m in Mississauga for the day at a clients office teaching the ways of the web. Love it! Enjoy the day 🙂

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