Events | Towards Tomorrow w/ Toyota
This week I ventured out to Square One is Mississauga. I hadn’t been there in YEARS, man that place has really changed! Toyota invited me to check out their pop-up inside the old Target store that’s directed at millennials like me with a love for tech & digital. Yesterday the story was featured in Marketing Magazine and Strategy online with me in VR as the lead photo. Huzzah! The event is spearheaded by Desperado and Saatchi & Saatchi Canada. Scroll for my experience & see some stuff I made ?. Toyota’s ‘Towards Tomorrow’ opens this weekend during mall hours and is around till the end of May. Fresh out of the oven! our VR game for Toyota gets a write up from @StrategyOnline https://t.co/4eu8kSVBPH #vr — Globacore Inc. (@globacore) March 3, 2016 Being an artistic individual, I was feelin’ the digital paint/graffiti wall. My creation features pink wheels and rooftop gardens, because why not? I’d love to see customizable car colours and more gardens in the future. Toyota is looking attract next gen of car buyers by giving us tech-focused experiences and a place to interact with cars outside the dealership. “ Inside the space you’ll find the iM (read my review), Rav4 Hybrid, Prius C, the 4th-gen Prius, and a slew few tech showcases like VR driving with Samsung Gear VR, digital painting (love this), a selfie station (see top photo??) all with sharing capabilities for social & email. If you’re keen to get behind the wheel, you can test drive the vehicles on display and a couple other models outside. Test driving is always fun because you can really get a feel for the car and whether it is the right car for you, trying out different models and testing them to see whether they are worth purchasing…
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