Next month my blog is 14 years old, can you believe that? I’ve been building my little piece of the internet and sharing stories longer than the time I’ve had this blog. Before WordPress, there was Blogger, MySpace, and MSN Spaces. I love sharing and being an ‘internet person’ but it can take a toll on you. I love it most the time, but sometimes, I don‘t feel like it. It’s Not Easy Being On The Internet It’s crazy the things people say on the internet when they’ve got a screen barrier to give them extra confidence. Often forgetting there’s a human on the other side, manning the comments. Like, a real human being with feelings. One little comment can stay in your head all day or a tweet can jump right through the screen and punch you in the heart. The other day I tweeted how ‘Having a sister is legit the best.” and a friend replied, “Yes it was”. I had to fight back tears. I know he lost his sister and maybe was having a hard day, I was too. I couldn’t get it out of my head. I called my sister crying. This comment made me think how ‘influencer culture’ has kinda made the internet worse. This was in response to a post I shared about #PinkShirtDay with Telus. I didn’t have to post about it, I wanted to. Telus has a great program and is invested in making a difference in communities across Canada. I love this about them. It seems like everything is sponsored these days. Is it bad? I don’t know! To each their own! We all have the ability to curate our feeds and if you think someone has too many sponsored posts, mute or unfollow them. Your feed, your life. I started…
This summer I went to Vancouver to meet with the Canadian team of Telus Advocates. I’ve shared my love for Telus over the years but this experience was truly amazing. They flew in content creators from across the country to visit their Vancouver office, tour Telus Garden, create, eat, explore, and build relationships. I’ve worked with heaps of brands but I truly admire the influencer program Telus has built over the years. Ok yes, I am a little bias because I chatted with the team before they created the program and shared my likes, dislikes, and brand experiences. They have set the bar high for what it means to work with a telecom company or a big brand. The experience (as an influencer) is tailored to each person’s style of content and audience. This kind of influencer marketing service is bound to provide a great product for their clients too, as they clearly value quality and retention. In this post, I’m sharing a few of my tips for creating a great influencer program with Telus as my example. Build Relationships The thing about being an influencer is that you’re usually sharing your real life, so when you work with a brand, it means authentically integrating their content into your own experience. You have to get to know each other in order to learn what works and create opportunities that mutually benefit the relationship. It’s cool when you work well together and even cooler when it becomes a friendship. I’ve worked with Telus for about 8 years now and we’re colleagues but also friends. I can text with jokes, links, or that odd time on the weekend when I broke break my phone. (Sorry!) Since we’ve built a good working relationship, we all reach out whenever something cool comes up like…
Over the next few weeks I will be pulling the details for a newsletter I’ll be sending out in January called Behind the Blog. It’s for anyone with e blog or online business interested in learning about creating content, managing a website, having an online business, or other tech stuff like apps and gadgets. There is so much that you will probably have to learn though, and I know that I am still learning a thing or two. No one is perfect, even if I like to think that I am. However, I do think that I am good enough to teach you a thing or two, and hopefully, you will find it beneficial. For example, I might at some point talk about how you need to get a web hosting company involved (for example, a company like the one found at a hostiserver.com). I would like to believe that you would find something like this useful. It won’t just stop there though, I have loads of other things that I can tell you about in my newsletter. I’ll make sure that it’s all relevant for creating content, managing a website, having an online business, or other tech stuff like apps and gadgets. So it will be totally worth your time if this is something that you need a little bit of extra guidance with. I promise I’ll be able to help you. I won’t spam you and I really hope I can send it twice a month. Somehow when I am the busiest I feel like I should add another task to my life. I feel like sharing this information with you will help me be more organized. I’d love for you to subscribe/share. Email First Name Last Name Have a Website? Email Format html text
