This summer I worked with Yellow Tail Wines from Australia to crowd source an image through a contest that would inspire a new label for 2015. Yellowtail Canada asked Instagrammers to share their best #TasteLife moments all summer to win weekly prizes, with the grand prize of the ultimate Taste Life Adventure.
The winning Taste Life image (above) features two women set against the backdrop of BC artst Douglas Coupland’s Bubble Gum Head piece. The limited edition labels will be featured on two [yellow tail] varietals, Pinot Grigio and Shiraz.
You’ll be able to pick up a bottle with the new limited edition label this spring. Now, we just gotta get through winter! To see posts tagged [yellow tail] click the image below!
#TasteLife | New Label Design for @YellowTail Canada http://t.co/unbMoekNCB
Remember the #TasteLife contest w/ Yellowtail this summer? Here’s the new label design inspired by winner http://t.co/Z3h1z0CcuD
RT @casiestewart: Remember #TasteLife contest w/ Yellowtail this summer? Here’s new label design inspired by winner http://t.co/f30Oi0AQZm