CASIE STEWART
THIS IS MY LIFE • BLOG EST. 2005
LIFE

changing the face & < body > language of advertising

changing the face & < body > language of advertising

Today I went to FW and I was a media, a real media. Being there challenged/changed any old thoughts I had of how Fashion Week goes down. The internet makes everything instant. I imagine the days when clothes are shown IN season and made to order online from the runway via mobile and delivered shortly after … ah, a girl can dream can’t she? I was in the media room often doing work (otherwise known as FB & Tweets) for MuchMTV. I was surrounded by bloggers and traditional media, however, quite impressed by bloggers. Filling up seats and sitting amongst Elle, Flare and the league of fashion then going straight back to little laptops updating blogs with photos hot off the runway.  Think of all the people it takes to produce something the ‘old way’ (photo, write, produce, edit, post) then a blogger comes along and is this all-in-one media publishing station. It’s truly amazing. Saw this video today via Marketing Mag basically, there’s NO FUTURE if you’re not going digital. I mean, that’s only true if you wanna advertise anything to anyone, ever. Duh, get up on it; power to the people! Did you know that half of FB’s 400 million users check in EVERYDAY? Take that to the bank. That’s like heaps. The Last Advertising Agency On Earth from FITC I’m a huge Saatchi fan for years but mostly since that book I told you about a couple times, remember? I used to dream about working there. Looks like CGI is doing a good job of listening/paying attention…my Tweet showed up on their homepage today retweeting a photo re: Barbie’s show on Wednesday at LGFW. Matel is one of their clients 😉 Most excited for that show to be honest, fingers crossed for gift bags! Yeaw! :: people…

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LIFE

ahoy matey, this ship’s a sailin’

ahoy matey, this ship’s a sailin’

I was really excited to get it and now that’s it’s done, I’m so happy. I was super picky and we put the stencil on three times before I was ready to go. I knew exactly what I wanted and when you know, you just know and since you’re gonna have it forever, you better get it right. It was done by Stephen Shaw aka @illustratelife and yes, it hurt. I was nervous and excited, my favorite feeling ever. The part near your elbow is so sensitive, so is getting inked on any part that covers a bone.  My last couple were done by Robb Coutts at Bobby Five, he’s amazing but getting in there is near impossible these days. People always ask “is there like, some meaning behind it?” DUH! Of course, like I’d do something just for no reason. All my tattoos are some type of reminder about something special in my life, as well as pretty decorations. I don’t feel like pouring my heart out about why I got each one but feel free to ask me IRL, I’ll tell you. I can’t imagine just walking into a shop, unplanned and getting some random thing off the wall, I gotta think my stuff out. What am I gonna do next? Hmm… just kidding MUM! haha. Ok, bye for now!

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LIFE

i’ll be your sunshine when skies are grey

i’ll be your sunshine when skies are grey

Popped over to see Darren this morning and got a little grey-ness put into my hair. It’s on the runways this season and I really wanted to have it done before fashion week. Tonight is Twestival and I’m super excited to be surrounded by everyone tonight. Tickets are almost SOLD OUT. If you want one get it here. There’s over 400 people already attending. I’m giving away two tickets on @mtvcanada‘s Twitter today, we’ve had SO MANY RT’s! It’s awesome. Before I hit up the big part I’m stopping by Notable TV‘s launch of the brand new Samsung 3D TV with Sabrina. Booya. Stoked to see this in baby action. Ok, that’s all for now! Have an awesome day! Check this Twestival video:

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Art

casie in the city

casie in the city

To Whom it may Concern, Casie is to stay home tonight and get to bed early. She is very tired and needs to have lots of energy for tomorrow night’s festival of Twestival. This is the BIGGEST Twitter party ever. There is no room for tiredness! –  Dr. E. Cohen Check this out! My friend  Jennifer Herd has an art show coming up later this year and she drew a couple City Girls and little ol’ me is one of them. Arms over head, smiling, having fun,looks about right!

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Fashion

i did it all for excitement and fun

i did it all for excitement and fun

I was sitting waaay up high with the press peeps and not paying attention to the game. First goal happened, not for the Leafs. I was not surprised.  It also doesn’t matter to me, I pick the Leafs as my team cause Toronto’s my city and I hardly ever watch hockey outside the Olympics anyways.  I l0ve the Kiss Cam (when camera goes on you, kiss person beside you) and Luke’s Troops (camera goes on Troops & tells story) the most. I also love the hockey hair and guys/girls in jerseys, Canadian celebs and people in suits.  Saw Walter Gretzky, Eugene Levy and a couple Mountie’s too. It’s a sight to be scene,  it’s awesome. Sports games are a social experience for me, out of my comfort zone, but yet I’m so easily comfortable.  People watching never goes outta style. I could hear the announcers voice behind me as I sat there listening to his voice on the loud speaker. It was amusing, I liked it. Changed this post (originally posted Tuesday night at about 8pm) to present tense when I got home. I’ve got a busy Wednesday ahead of me. Another event tonight. Excited for Twestival tomorrow & the 3d TV Samsung launch. Next week is Fashion Week. OMG. Seriously, March MADNESS. I need to sleep all weekend if I’m going to make it. Tweeted some non-hockey banter and  Twitpix last night. Elsa can’t work next week. I need to fill her Intern position.

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