My friends at Molson are a bit wacky but very cool people none the less. They sent me this new thing they’re working on and I wanna know YOUR thoughts. The marketing teams call it a “Taste Buddy”. This prototype is from R&D, its a mix of lycra & neoprene. One size fits any tongue.

It’s a tongue koozie to keep your tongue warm when you are drinking ice cold beer. Kinda like those beer koozies in the summer. Ahhh, Summer & cold beer.

These guys take this cold stuff seriously, eh?








