Day 324: A New Look for Twitter

Billboard in NYC of a Tweet that says: Using Twitter is like dipping your toes into an ocean of human beings.

Something a little different today, not a story about me but about my fav social media platform. I’ve been on Twitter since 2008 and it has brought so much joy to my life, jobs, friendships, opportunity, laughs, and knowledge. It’s helped me through so many important moments in my life and career over the last decade. ILY TWITTER!

This morning I received a DM from a friend at The Nest (aka Twitter HQ) about a new look for Twitter, how they’re taking an ‘art-first’ approach to the new design, and how they got there. Part of this includes a brand new font called Chirp!

I was curious what this new, more raw, and artistic approach means for Canadians and got a quote from Laura Pierce, head of marketing for Twitter Canada.

“Our new look emphasizes the bold range of content and conversation you find on Twitter, paired with the real and unfiltered nature of our service,”

“For Canada, this is going to be reflected by not only the type of content you’re seeing from our Twitter Canada account but also, the ways we’re communicating with our partners, press and the millions of Canadians who use Twitter every day. We recognize that Twitter as a brand is complex and imperfect but also expressive, agile and ever-changing. This shows in the new look and feel.”

Laura Pearce, head of marketing, Twitter Canada.

If you’re interested to see what else is new on the platform, check out the Twitter Blog here. This would also be a great time to remind you to follow me on Twitter!

@casiestewart