Yesterday Lau and I went shopping for some new SXSW digs. West49 hooked us up with a whole bunch of gear from Billabong & Element’s SS 2012 collection. I’m a long time huge fan of surf life & culture so this was totally rad. Safe to say, we had fun! I tried on a bunch and you’ll see all the goodies I picked over the next 10 days while we’re in Texas. There’s a whole bunch of pretty things the full West 49 lookbook here. Billabong recently partnered up with Aussie style blogger Oracle Fox and she designed 15 new items. I’d love to do that! “Growing up by the sea with all my girlfriends, we had an entire lifestyle that revolved around surfing and having fun – we pretty much still do. Most sunny days we have off you can find us surfing, sun baking, chilling a tour local beach kiosk/organic café or going on some road trip adventure. The pieces I designed with Billabong encompass that freedom.” – Oracle Fox Lauren and I both got this totally rad fringe sweater from her collection.  Glittery shorts? Yep, they’re mine now. Follow @West49 on Twitter & Facebook here. Yesterday Kate showed me this totally RAD chose-your-own-adventure HTML5 music video for Chairlift’s new video for “Met Before”. There’s more story lines than I’m sure you have time for in your busy day. However, I suggest you check it out for it’s sheer creativity & production value. Can we make one of these please?  HAVE AN AWESOME DAY!