I’m so glad digital kids get to experience Reading Rainbow. OHHHHH YES.
I like wizards & fairies, princes & princesses, and pirates. Right now, just like I did as a kid. I actually like all these things. Ocean adventures? Travel? Things that go? Yes, yes and yes.
I first visited the genius academy. Obviously! The app picks books for you (the kid) based on selections then the books come aliiiiiiiive! There’s video fieldtrips, easter eggs, and games. I grew up in the library and spent every summer in the Summer Reading Club. I LOVED RR.
I really should read more books now.
But I read the whole internet every day? It’s like a thousand books. 🙂
LeVar was on Jimmy Fallon last night. Jimmy did a cover of the Reading Rainbow song as The Doors once. I chatted with LeVar in 2008 at a dinner I did some work with Women’s Post in honor of Winnie Mandela. I can’t find any photos or links but it happened! There is on Women’s Post link but it’s got a warning on it. He was super cool & high energy! We bonded!
From Mashable: Reading Rainbow is Back
Their app makes good business sense. Many children who grew up watching the television show now have children within the app’s target age range of 3 to 9 — giving Reading Rainbow a clear nostalgic edge over other children’s books in the App Store.
But the project is also a sincere attempt to encourage reading. Its digital enhancements of children’s books look more like the subtle, story-building interactivity of pop-up books than distracting bells and whistles.
Where the app most departs from its television roots is in the virtual world outside of its books. Each story, for instance, comes with games and puzzles. Kids design their own virtual backpacks, can track the minutes they’ve read from a dashboard and receive digital stickers as rewards for finishing new titles.
The strategy is the same as it was when Reading Rainbow was a TV show. By meeting young people in a new medium, the brand hopes they’ll pick up an old one.
I can go anywhere. I can do anything! So can you.
