I am in love with this campaign. The guy who eats frozen blueberries, the one with out a car, the bearded blonde looking for a grant. My favourite is Former Apollo dancer, Jacquie “Tajah” Murdock, the film ends with her saying, “Well I said that when I was 18 I wanted to go to Paris so he could turn it around and put the eight in front and the one behind it… Eight one, instead of one eight.” In the background you hear Alber Elbaz say, “Paris is coming to you!” With a big “MWAH!”. It’s magical.
I think we’re going to see more ‘real people’ in campaigns. Real people like me and you. The girl with purple hair is NY blogger Stella Rose who writes Confessions of a Female Drag Queen. Her blog is as awesome as her style.
I feel like Telus uses real people and Mastercard just did a casting for ‘real people’ for Toronto Fashion Week. I sent in my photo late so the chances of me getting that one are slim.
Sebastian Simon Lifschitz, the one who eats frozen blueberries, used to be a blogger. It is the first time I’ve seen a post on someones blog saying “I don’t really use this blog anymore, if you want to follow me, find me on instagram: sebastianlif”.
I guess times are changing. Change is good.