It really does not matter what you have, what you had, want, or what you own. You are whoever you want to be. How you perceive yourself has the biggest impact on how others perceive you, this is my belief and something I live. It was my dear mum that ingrained in me, “just because you don’t have money, doesn’t mean you can’t compete, you just have to be more creative”. Luckily for myself, I’ve always been rich in that department. The book in this post is one that I really, truly love and admire. It is written by Paul Arden one of the world’s top advertising guys who comes from a great career with Saatchi & Saatchi. This is not merely a ‘book‘, this is a bible for the creative, those driven to succeed who couldn’t even ever imagine what it’s like to ‘think inside the box‘. It has taught me tools to succeed in the world, to dream the unimaginable, to break the rules, and make my own path, leaving trails for others to follow. This book is about stretching the mind and thinking about where you want to be in the world. Do you want to be well known? The best in your field? Your country? Best in the world? Or best in the universe? You decide. I know where I want to be.