When I was at Uni in Australia I so clearly remember a friend saying to me “The Most important thing about life is building relationships”. That moment and phrase have stuck with me in everything I have done since. (It was 2004 so, in Internet years, that’s ages!). That’s the thing I feel people really MISS about social media, it’s all about building relationships.
I scrolled though a presentation earlier about not NOT to fail as a brand which talked about how brands build relationships. And how they are not great at it. Brand relationships are not the same as human relationships. Some of my fav slides below followed by the 110 page presentation. You might enjoy clicking through over lunch today 🙂
