Earth Day + The Ford Eco Tour 2015

Earth Day + The Ford Eco Tour 2015

I arrived in Detroit nice and early for a quick media trip about how Ford is making their business green. I’ve been on a few media trips with Ford Canada to Dearborn, Michigan and absolutely love working with them. They always cover every single little detail so I was kinda excited to see what we’d be getting up to.

The Marriott I stayed at was quite lovely and I was really into the rugs/floors.

Look at this place! Regal!

  

This happens all the time. Remember how excited I was that for ONE TIME Starbucks got it right the other day? THE STRUGGLE IS REAL GUYS.  My driver was really nice though.

Kicking myself for not trying to see if this bad boy worked. Do you think it did? It would have a made a good Snapchat regardless.

Got a warm welcome and my itinerary before heading to my room for a refresh. I was lucky enough to catch 30 min of Young & The Restless before lunch.  The two Jacks thing is weird.

Had to stroll past these beautiful trees before getting to my room and my god did they ever smell amazing. It was SOOOOO windy though. That probably helped with me being able to smell them but I really didn’t mind.

Impressed with how Ford integrates innovation to every element of their business. Their commitment to sustainability was the foundation of everything we learned. Carol Kordich spoke about spearheading the adoption of aggressive Ford guidelines for using recycled content in car fabric.

I loved her energy and passion for this stuff. It’s wonderful to see someone who really loves their job. They’re the FIRST automaker to use REPREVE brand yarn in seat fabric and plastic bottles in fabric. The REPRIVE microfibre was insanely soft. It would be neat to see clothes made out of these fabrics.  Like my notes?

I’ve got more updates about my little jaunt across the pond with Ford, this was only the start of Day 1. Thanks Ford Canada and NPR for educating me and making Earth Day special. If you’re interested in a behind the scenes look at Ford production or thoughts on sustainability visit their blog at blog.ford.ca.

<3 CASIE

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