Speaking today at NXNE, two panels back to back from 9-11am. Here are some things I found from SXSW earlier this year. Simple but good to keep in mind, esp. if this is your first rodeo.
My favorite things from this list:
– Stay on topic
– Always respect the audience
The audience is giving you their time to hear about a topic. You can talk about yourself the rest of the day! Perform your knowledge, be yourself.
Schedule & description:
There is a huge opening party for NXNE Interactive tonight. Imma need to schedule a nap I reckon. Naps are key.
I will be around the conference location Hyatt most the day. Say hi! Looking forward to seeing everyone.
Oh hey & good morning! Busy day ahead here in Banff. I’m shooting for THIS my show on Coral TV in the afternoon and this evening is The Rockies award show. Made some friends yesterday in rad suits. Posted a bunch of goodies on Instagram.
Pretty stoked to be heading back to Toronto tomorrow for NXNE. I was mentioned on BlogTO‘s short list of things to catch at this year’s festival here.
It’s been an exciting two days so far. We’re going to see LOTS more social integration with broadcast media this year. Everyone is talking about transmedia storytelling, telling stories with brands across different platforms in traditional & new media. Mobile everything.
I’ve learned about some really neat technology in 3D that is really freaking cool. No glasses and the most real picture you have ever seen. I hear sports look absolutely amazing.
I’ve got a couple minutes in my hotel room before my Blackoptek treat mate Darren Pereira is on the panel about Social TV. Panel starts at 3pm Calgary time. Panel is Social Television: Ways to Engage, it’s gonna be a good one. Deets here:
Larry King isn’t coming tomorrow night for the award show. I was hoping we could hang out. Oh well, off to next panel! Hope you’re having an awesome day. If you are in Banff and see me, make sure you say HI!
I just came from a keynote by Paul Lee president of ABC. It was refreshing to hear his thoughts about storytelling through media. I things brands and broadcast networks have an INCREDIBLE opportunity to tell stories through trans media. The internet is your friend guys. Paul Lee said “for all the business models, the play is still the thing”.
In the spirit of being refreshing, check out this short film The Drop, shot by Johan Renck for Perrier. He’s one of one of the most respected and sought after directors of commercials and music videos right now. The shooting took place during 5 days in march 2012 in Buenos Aires, Argentina.
“When everything is melting on Earth, a gorgeous heroine is sent into space to refresh the world with a bottle of Perrier…”
The film plays on all what makes Perrier a unique and iconic brand: it’s sophisticated, elegant, incredibly hot and has a unique French touch to it. Perrier has made a couple film now and I enjoy the way they have taken to YouTube to create a feeling through film and go further than just making a commercial. Good job guys!
Some Takeaways from this morning’s Keynote for Brands:
Need to lean forward like a kid, with genuine interest
We have access to brilliant new technologies ex. Instagram, Xbox
Need to lean back, take things in, feel the story
TV is really about storytelling
Storytelling is changed, more choices
Viewers have limitless possibility to consume
Smart viewers choose when & where to watch
More from Banff World Media Festival later today! Check out HOW beautiful it is here right now…
