Joe Fresh SS 2014 at WMCFW

Joe Fresh SS 2014 at WMCFW

JOE

A few of my fav looks from the show last night. The photos are quite big so please click read more to see them all. Photo cred to George Pimentel. Joe is always one of my fav shows but sadly I wasn’t there so I creeped the shots today and picked a few favs to share.

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 Rooted in the idea of natural materials, all raw cut – the lightness of luxe raw silk and the clean look and feel of raw denim- Spring/Summer 14 draws inspiration from the natural, earthy textiles of the artist N. Dash’s wall pieces. A balance of hard and soft can be seen throughout in scalloped edges, bonded fabrics and pleated dresses. Navy, and the romantic image of midnight blue in Paris, anchors the collection, with shades of the rich hue used for a range of fabrics from denim to croc leather, silk twill to lacquered lace.

“This season, we refined the essence of the brand. Functionality as the new chic has become the Joe Fresh guideline. The collection is sexy and cool while maintaining a classic refined look,” says Joe Mimran of Joseph Mimran & Associates, Creative Director, Joe Fresh, Home and Entertainment for Loblaw Companies Limited.

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4 Comments

  1. October 25, 2013 / 1:58 am

    Aw I like the clothes but can’t support Joe Fresh after the Bangladesh horror. Sorry to be negative. Too bad the clothes aren’t made in Canada safely and under safer working conditions. I’d pay extra. My conscience won’t let me buy Joe Fresh 🙁

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