PAST:

Society spends increasingly more time online, watching and reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are truly passionate about and believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products and services, what this means for the future of marketing and how this affects everyone’s behaviour online.
Panelists: Lucia Mancuso | Casie Stewart | Jason Howlett | Hal Niedzviecki
People love free stuff and brands love free advertising. With the right strategy and plan in place, online contests and giveaways can be a win-win for brands and online communities. Through real world examples, this panel will explore how community managers can leverage popular social networking platforms and partnerships with online influencers to get big results. Attendees will learn the best practices, tools and techniques for social giveaways of products and services to existing and potential fans and followers online.
Panelists: Casie Stewart | Lindsay Munro | Matt Juniper | Shannon Hunter

Psychology of Narcissism & How it Effects Brands
SXSW Interactive, Austin, Texas – March 10, 2012: This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone’s behaviour online.
Building “Valuable” Social into Web and Mobile Apps
Social Media Week – Toronto – February 17, 2012: A panel discussion between social media strategists, designers and developers around building true value through social features inside your web and mobile applications.
Social Media Friends, Anxiety and You
Social media has not only helped many create their own brand but also helped define who they are personally. Social media has helped to create amazing friendships. But there are also potential pitfalls of being heavily involved in social media. What creates the anxiety that comes along with it and how to does one avoid or deal with those negative aspects?
Speakers share their own experiences with how social media has shaped them and defined them as a person. But here’s where it gets tricky. Once you’re out there, how much do you share? Are you concerned about privacy? Do you ever tweet something and then regret it? Do you fret when you don’t get any “likes” or lose followers? Does social media feel like it’s a popularity contest? Do you feel overwhelmed by social media and withdraw? Do you feel you have to be the same person online as you are in real life?
Marketing Magazine Young Influencers Conference – Toronto – February 23, 2012: A panel of influential young bloggers share secrets of gaining an audience, keeping trust and spreading a marketing message far and wide.
- Social Media Panel, SociaLIGHT: Entrepreneur & Leadership Conference, MTCC, Toronto, Ontario – November 2011
- Image Arts Union, Ryerson University, November 2011
- Social Media Rockstars, She’s Connected Conference, Sheraton Centre, Toronto, Ontario – October 2o11
- Panel Panels Discussions, MaRS Discovery District, July 2011
- CYBF Webinar Series: Using Business Creativity to Build Your Personal Brand
- Mashable Social Media Day (Madison Avenue Pub July 2010, Tattoo Rock Parlour July 2011)
- Arm Yourself, National Cancer Awareness Campaign, Nathan Philip Square, Toronto October 2010
- Bullying Awareness Benefit for Kids Help Phone, Supermarket, Toronto, December 2010
- Personal Brand Camp, Humber PR, Berkley Church, Toronto, 2010










