This week I ventured out to Square One is Mississauga. I hadn’t been there in YEARS, man that place has really changed! Toyota invited me to check out their pop-up inside the old Target store that’s directed at millennials like me with a love for tech & digital. Yesterday the story was featured in Marketing Magazine and Strategy online with me in VR as the lead photo. Huzzah! The event is spearheaded by Desperado and Saatchi & Saatchi Canada.
Scroll for my experience & see some stuff I made 😊. Toyota’s ‘Towards Tomorrow’ opens this weekend during mall hours and is around till the end of May.
— Globacore Inc. (@globacore) March 3, 2016
Being an artistic individual, I was feelin’ the digital paint/graffiti wall. My creation features pink wheels and rooftop gardens, because why not? I’d love to see customizable car colours and more gardens in the future.
Toyota is looking attract next gen of car buyers by giving us tech-focused experiences and a place to interact with cars outside the dealership. “ Inside the space you’ll find the iM (read my review), Rav4 Hybrid, Prius C, the 4th-gen Prius, and a slew few tech showcases like VR driving with Samsung Gear VR, digital painting (love this), a selfie station (see top photo☝︎) all with sharing capabilities for social & email. If you’re keen to get behind the wheel, you can test drive the vehicles on display and a couple other models outside.
“Clearly, our customers today are well-educated, using the web and have a greater idea of what they want. They certainly still want to see the vehicle, drive the vehicle and touch the vehicle to make sure it fits. But they want to do that in a pressure-free, non-traditional retail environment,” says Cyril Dimitris, VPof Sales, in a recent Canadian Auto World article.
If you’re heading to the mall with the whole fam or you’ve got a couple kiddos in tow, there’s a colouring station with toys. I sat dowm to test it out and give it 👍👍👍. As for my drawing? I dunno, I got creative and added wings, grass, a sprinkler, and free toys to this thing that kinda looks like a car. 😜 Never know that the future holds guys!
If you’ve got any questions about the experience feel free to tweet me or @toyotacanada.