CASIE STEWART
THIS IS MY LIFE • BLOG EST. 2005

Media Features

Casie Stewart on Twitter, travelling the world with brands and meeting Richard Branson

Marketing Magazine: THE PERKS OF BEING AN INFLUENCER

Casie Honours the Best of the ’80s Inspired by the era of punk and print, today’s Toronto street style encounter mixes and matches pieces with a retro vibe to create a modern look

This year’s “#EskaQuest” contest uses its website and social media to give out the general location of a prize each Wednesday and Saturday in Toronto. Social users will have to figure out the location and find the right “host” – different influencers – to claim their prizes, which include tickets to events like Osheaga music festival, Bluesfest, and Toronto Argonauts home games.

The brand has teamed up with comedian and TV personality Daryn Jones, MTV Live alumni Paul Lemieux and Sheena Snively, Toronto lifestyle blogger Casie Stewart, Baby and Life blogger Yashy Murphy, and Indie 88 radio host Brent Albrecht for the contest.

  • EPISODE: Start Something Big! Rogers TV – Entrepreneur feature on Casie Stewart

  • SEGMENT GUEST: BNN Headline News – What’s the deal with Klout? watch.bnn.ca
  • WEBISODE: Start Something Big! – Casie Stewart youtu.be
  • COMMERCIAL: Comedy Network Charlie Sheen Roast Promo (National TV): youtu.be
  • SEGMENT HOST: eTalk Canada – Social Media & The Royals: shows.ctv.ca/eTalk
  • COMMERCIAL: Smirnoff Experience – Toronto (National TV & Online): youtu.be
  • SPOKESPERSON: Virgin America Provocateur, Nuit Blanche: youtu.be
  • SPOKESPERSON: Puma, After Hours Athlete campaign: youtu.be

March 2012

March 2012 – Toronto Standard: Canada’s Lagging Digital Music Industry

  • “The conversation, led by CBC Music’s Jonas Woost, began with the question of what both music fans and artists now want. And it was lifestyle blogger Casie Stewart who presented the opinion of the current music fan—though you could say, she also presented the consumer id. She suggested that the question of where music comes from, how it’s made, or even how it’s licensed are largely irrelevant to fans. Accustomed to instant access, she argued, the modern music consumer favours convenience over quality, access over ownership—but is still willing to pay, given the right conditions.”

March 2012 – canada.com: Rdio Canada and the alternative to music piracy

March 2012 – The Grid: Stop Talking @ Me

  • “…Social Media Week, a global event spanning 12 cities from Singapore to San Francisco with talks and networking opportunities crammed into every hour of the seven-day program. One event in particular caught my eye, so on a slushy Thursday afternoon, I made my way over to a pub in the entertainment district that was hosting a casual event called “Social Media Friendships, Anxiety and You.” As I slid into a chair near the back, I noticed a terrifyingly bubbly girl off to the side with a bleach-blonde pixie cut, laughing and twirling in a short black skirt and huge platform wedges. (“You gotta meet her,” a woman gushed to her companions one table over.) The room settled down as the girl followed three other panelists to the front, engrossed in her smartphone even as the first speaker began her introductions.”

February 2012 – The Walrus Magazine: Brand Me

“TORONTO’S CASIE STEWART is a pixie blonde with an ardent audience — 50,000 unique visitors to her blog, This Is My Life, and a Twitter following of over 7,000 — that consists of 60 percent young girls. That crowd, she says, tells her all the time how much she inspires them to be “positive” individuals whose purpose is to enjoy “the VIP life.” This entails attending openings and junkets, and promoting products (be they Puma shoes or Virgin America flights), often in return for free stuff. Air New Zealand recently sent Stewart to cover its fashion week, where she drank in the experience of riding around with a car and driver. When we meet, just after the Halloween weekend, she tells me she spent the day working at her friend’s vintage fashion store in downtown Toronto, in exchange for free clothes.”

  • Canadian Business Magazine: The Social Network“But influence can be a quicksilver thing, and there’s no guarantee that today’s It Girl won’t be tomorrow’s Was Girl. Stewart says the thought doesn’t overly bother her. Five years ago, there was no Twitter. In five years, maybe she’ll live on her family’s sheep farm in New Zealand. “I’m always going to be Casie Stewart,” she says. “The brand that is me isn’t going to go away.”

Next week, Casie Stewart—a twenty-something blogger queen who’s the yin to Raymi’s yang—is using her personal brand powers to host the ultra-private Canadian Club Speakeasy. It’s much like Ward’s HartFest, but smaller in scope, and surrounded by secrecy. There’s a handpicked guest list consisting of Toronto influentials, media and, yes, the many faces of Toronto’s, uh, Twitterati; it’s not open to the public. Unlike Ward, Stewart’s no stranger to hosting and promoting what you’d call “large-scale blowout” parties that have no trouble drawing a crowd. In May, Stewart hosted the Pepsi Throwback event with Keisha Chante, and a Puma party at the Burroughes (which was, in her words, “EPIC”). She’s been on the scene since social media’s infancy in Toronto, working with MTV and MuchMusic before going “freelance” as a consultant to brands and PR firms. Essentially, you can’t go anywhere or do anything “social”—even if you only have a Twitter handle you barely use—without knowing of or about Casie Stewart’s one-woman show.

“Casie Stewart, a 28-year-old social-media consultant from Toronto, has earned a free Virgin America flight, a shopping splurge at Mark’s Work Wearhouse and an all-expenses-paid trip to New Zealand fashion week thanks to her prolific tweeting and blogging about her life.”

“Nope, it’s not Lady Gaga, though she does have an impressive Klout score of 90. It’s people like Katie Miller, a 25-year-old PR account executive, and Casie Stewart, a 28-year-old social-media consultant from Toronto. It’s their prolific Twitter feeds, which have earned them great scores on Klout, PeerIndez, and Twitalyzer—aka “influence over other consumers,” as The Wall Street Journal reports. While the new class of yet-unknown social media elites are cashing in on freebies from companies, the Klout bug is catching in Hollywood, too—and even in political circles.”

“When Virgin America was launching its first international route to Toronto, its Creative Director Jesse McMillin contacted Evan Fry, V&S’s Chief Creative Officer to brainstorm ways to build buzz and find a local brand ambassador in Toronto. They came up with the Virgin America Toronto Provocateur. The website V&S created — with a video of Sir Richard Branson himself — received 1,500 contest entries, which were narrowed down to 20 candidates (this seems like a small number, but candidates needed to live in Toronto, be able to do the joband submit a video, which limited the applicant pool). The site received 46,000 unique visitors and V&S helped Virgin find its cheeky new ambassador, Casie Stewart, who still functions as the provocateur.”

You may not know it yet, but Casie Stewart is your new favourite online VJ, the latest update on that oh-so-’80s on-air media personality.

  • Notable TV: Young Professional Daily – Casie Stewart

The Internet industry is getting increasingly more competitive every single day and as a result succeeding in it becomes equally more challenging. Casie Stewart has managed to create herself as a popular Blog personality through her fun, informative, and introspective blog where she shares her life, no-holds-barred. Get to know Casie Stewart in today’s Young Professional Daily on Notable.

Casie Stewart – Casie is one of Canada’s most well known online personalities, and a true force to be reckoned with. Whether it was helping build MuchMusic’s online brand; winning the coveted title of Toronto’s Virgin America Provocateur; or creating unique and entertaining content on her CasieStewart.com blog; Casie has spent 2010 building her online portfolio, all with her signature spunk and sense of humour. Warning: Don’t start reading her blog if you have a lot to do – it’s seriously addictive.

Last month Canadian blogger and Kiwi expat Casie Stewart was flown business class by Air New Zealand from Toronto for New Zealand Fashion Week (NZFW). As an international VIP, Stewart was put up in a five-star luxury hotel, showered with gifts, driven by a chauffeur, and shown around town by a personal minder

Truthfully, it’s pretty hard not to notice her. She is definitely a force-to-be-reckoned-with! Consummate Blogger, Twitter Maven and Gal about town. … Her energy and her love of life jump out at you in the Blog-0-Shpere and Twitterverse.

Professional blogger and fitness enthusiast Casie Stewart gets her workout on at the Toronto-based Motion Room.

Casie Stewart is one of the most fascinating people in Toronto.  Whether you have met her IRL (in real life) or not, her presence online and ability to reach out via social media and through her personal blog is pretty admirable.  Her mad skills have landed her jobs with MuchMusic, Virgin America and tons of freelance work.  We thought Casie would be perfect to feature as our hip + urban girl for Social Media Week here in Toronto.

If you don’t know her from from the internet or a stream of involvement in a number of charity events over the last year, you should.  Casie has played an active role in both TwestivalTO and Daily Challenge’s Pay It Backward events.  She is Toronto’s self-proclaimed social media queen with a passion for life, having fun and all things internet.  Casie Stewart writes a daily blog called This Is My Life and she’s got a really cool job too, Digital Marketing Coordinator for Much Music & MTV.

But why limit your exposure to just texture? Blogger Casie Stewart points us to Etsy sellers Gabby and Tal of Tattoo Socks’ Twitter-themed thigh-highs and tights, featuring a cute black bird and those ubiquitous two words: “Follow me.”

“Casie Stewart, a 26-year-old Toronto project co-ordinator, installed Tinker Bell-themed software onto her silver BlackBerry Curve to better reflect her personality. “I don’t want a regular BlackBerry like all the guys in my office,” she says. “I like mine more unique and girly.”

Last but not least, Much Music’s social media personality Casie Stewart (@CasieStewart) spoke about her own extraordinary involvement with social media on a professional level – masterminding several of Much Music’s popular social media accounts at once.

Don’t pay any attention to what they write about you.

Just measure it in inches. 

Andy Warhol

3 Comments

  1. Pingback: life = AWESOMISM
  2. Pingback: Finding Influencers in the Canadian Market : Cision
  3. BreakCof
    May 30, 2019 / 12:35 am

    Breaking Benjamin is my favourite rock-band of 90s. They had so many hit songs! The ones I remember are ‘The Diary of Jane’, ‘Tourniquet’ and their hit ‘So Cold’. These are real songs, not fake ones like today! And it is sooo good that they have a tour in 2019-2020! And I’m going to visit Breaking Benjamin concert in 2020. The full list is here: [url=https://breakingbenjaminconcerts.com]https://breakingbenjaminconcerts.com[/url]. Check it out and maybe we can even visit one of the concerts together!

    Reply

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