Influencer Marketing 101 w/ Casie Stewart – Incite Creative

A couple weeks ago I sat down with Stacey from Toronto based production studio Incite Creative Media, to have a candid chat about influencer marketing and how it really works. I think there are a lot of misconceptions about this whole new world of social media/influencer/brand partnerships so I shared some things I’ve learned over the years. Stacey asked me a few more questions than you’ll find in this video so please LMK if you want to see more. I love talking about this stuff and think that’s the only way to build a better industry. If you have any…

SHARE

Giving Thanks All Year Round

This weekend has been so nice. I spent most of Saturday sleeping and watching Netflix. I started This Is Us, no wonder it’s a top-rated show, it’s amazing. The storytelling, the acting, the realness. I only cried a couple times. I highly recommend it. I binged all 18 episodes over 2.5 days. I tweeted my love for the show and one of the lead actors, MiloVentimiglia, who plays Jack, liked my tweet and I fangirled a bit. I also started a new book, The Party,  given to me this week by The Book Cupid, aka Jen Kirsch. So far it’s good. Killed…

SHARE

An Old House on The Danforth

It had been ages since I was inside Broadview station. I used to go there all the time. The second Toronto house I lived in was on Playter Crescent, Danforth and Broadview. Playter Estates, it was beautiful. I moved in after ending a relationship and had been living in Fort Wayne, Indiana. My sister came to rescue me and take me home.  I was so thankful for her. For the first few months, I slept on a cot in the dining room. It wasn’t that bad, I was with my sister, in a big old house for the first time in…

SHARE

Speaking at Centennial College – Advanced Social Media

Here I am on the TTC again. I really wish I had headphones but they’re still in my travel bag at home. I’m heading over to Centennial College to chat with a class of Advanced Social Media year 3 students about my life and work. I try to say yes as often as I can when a friend or close contact asks me to chat with their class. It’s always an opportunity for me to learn. I love their questions. I love reminding them that the job they’ll have one day might not, and probably doesn’t even exist. It’s ok if…

SHARE

#MillionHours + #TelusCelebrates + New iPhone!

Last week I attended an event at Telus HQ in Toronto to celebrate how they’re creating change in communities across Canada. Telus is unleashing the power of the internet and mobilizing people around the world to donate an hour of their time to collectively donate a MILLION HOURS this year for Canada 150. As a company, Telus is working with partners and local business leaders to make the future friendly. They’re collectively dealing with crisis, addressing social issues, and building a brighter future for Canadians. They’ve created Telus community boards for community giving with 13 boards across Canada and 5…

SHARE

Finding a Friend in Yourself

The subway is kinda weird. I don’t mind the streetcar. I used to take TTC to work every day from Broadview station to Yorkdale, then a 15min bus to the office. It was my first job after university when I moved to Toronto. I remember writing TTC Tales on my morning commute and posting to the blog when I got to the office. On the way home I’d write about my day. I don’t think WordPress mobile had photo uploading back then. I used Picasa to upload and get a URL then added that to the HTML tab in WP-Admin. Those…

SHARE

TIFF 2017: #EssentialsLounge8 Recap

This week I’m *finally* getting to all the goodies I received during TIFF this year. I had such a fun time! One of my fav events every year is the Essentials Lounge hosted by EGPR. In its 8th year, the one-day lounge exists to equip media with TIFF survival items to heal, hydrate, and help them through the festival fun. All photos by the amazing Ryan Emberley. I arrived just before lunch and slipped into something a little more comfortable aka Keds then had a fabulous express facial from the team at SkinCeuticals.  Before the treatment, I put my head into the…

SHARE

Make friends. Make moments. Make memories.

Had a great weekend after my super relaxing day on Friday. Saturday morning I went to yoga at 8:45 am, then came home and went to the Yoga & Wellness show w/ Sarah. It was pretty small so we walked around the whole show and went for lunch. I bought a beautiful rose quartz/gold/sandalwood bracelet. We walked to Terroni and got a gorgeous little table by the window upstairs. I ate the Saturday Special lasagna (my fav) and washed it down with a nice glass of wine. It was perfect. The last year or so I’ve been trying to make more…

SHARE

Sometimes you just have to take a day for yourself.

Yesterday I had such a lovely afternoon. Earlier in the week I was looking my schedule and feeling overwhelmed. This entire month has been so busy. I’ve got a sore foot (long story) and decided to cancel attending an event I had planned for Friday. Then wen online and booked a couple treatments at Hammam Spa instead! I love it there because of the steam room. I can lay in that place for hours. According to Hammam it has been over a year since I treated myself to a visit. I arrived about 15 min early to leisurely get changed…

SHARE

The Most Wonderful Time of Year! 🎃👻

It is no secret that I love Halloween. Every year my friends and I dress up for as many outings as we can. October 1st is Saturday which also happens to be Nuit Blanche. I will 100% be kicking off All Hallow’s Month with some type of elaborate costume. One year I was practising zombie makeup at 10:30am on a Tuesday, then decided to go get groceries, about 2 weeks before Halloween. I got heaps of stares with my scary face but I loved every single minute of it. Thank goodness for the internet because I was able to find a…

SHARE

Best Buy Life and Tech Show 2017

Earlier this month I attended the Best Buy #LifeandTech event at YD Square. This is my second year attending and honestly, it feels like Christmas for tech lovers! I got to test out and bring home some of the coolest tech around. You can find everything mentioned in this post at BestBuy.ca. I’ve been working with Best Buy Canada for the last couple years and it makes ME SO HAPPY. I love being invited to test out the latest wearable tech, smart home gadgets, and overall life-enhancing products. Here’s a few of my favourite things from the Best Buy Life and Tech…

SHARE

You are one yoga class away from a better mood.

I’ve missed a lot of yoga classes thing month due to work. My schedule is usually pretty chill but the last 4 weeks have been non-stop events, travel, and work w/ 1188. It has been really fun but also very exhausting. I’ve been hustling pretty hard, up early in the morning to get blog things done before heading to the office, working on things late at night, rinse repeat. Today I went to an event, had some chats, a meeting, and was really not in a good mood after. I missed doing something kinda fun due to the meeting. It was…

SHARE

CAMP WAS SO MUCH FUN! TWO ISLANDS WEEKEND 2017!

At the start of September, Lauren O’Nizzle (my bff) and I packed the car with all our gear and hit the road to Camp Timberlane in Haliburton for Two Islands Weekend.  Imagine, 250 campers, mostly 30-40, sleeping in cabins, eating in a mess hall, doing group activities, and an open bar for the entire weekend. It was so much fun! The organisers invited me early in the summer to come to camp as a guest and my email reply was something like ‘OMG YES I WANT TO COME OMG‘. I went to camp as a kid but this place sounded legit…

SHARE

So Long Sweet Summer 2017 ☀️

This weekend was so lovely. Spent a bunch of time sitting outside staring at the lake. Went out on my stand-up paddleboard. Had a great BBQ and family dinner. Pie and Kawartha Dairy vanilla ice cream. Slept in. Took naps. New book. Drank hot coffee & read magazines in the still morning sun. The weather was the best we’ve had all summer. Let’s hope we have a few more great days. Soak up that sunshine. Let it charge your batteries! Here’s to a great week!

SHARE