A couple weeks ago I sat down with Stacey from Toronto based production studio Incite Creative Media, to have a candid chat about influencer marketing and how it really works. I think there are a lot of misconceptions about this whole new world of social media/influencer/brand partnerships so I shared some things I’ve learned over the years.
Stacey asked me a few more questions than you’ll find in this video so please LMK if you want to see more. I love talking about this stuff and think that’s the only way to build a better industry.
If you have any questions I’d love to know! Comments are open!
Ever wondered where to start with Influencer Marketing? Well today we’ve got you covered with 6 insights from Toronto blogger + influencer Casie Stewart. From where to find them, to what you can expect to pay – it’s all here. Enjoy friends! – Incite Creative Media
We shot this at my fav local spot in the Junction Triangle (where I live), Drake Commissary. They have amazing food and the entire atmosphere is trés chic. Very Drake. I highly recommend the tomato salad, miso cauliflower, sweet potato walnut loaf, and the Sterling Road Tiramisu.
OK SO…Seeing ‘Directed by Casie Stewart & Don Allan” on this video is pretty cool! Thanks to Sean & Don (Revolver Films) for the opportunity. Was a cool experience to work my way through doing something new! All the hand lettering in the video was done by Jeff Woo.
WATCH THE VIDEO
BEHIND THE SCENES
Sean tasked me with the job of directing this and at first, I was like SURE! Then a bit of panic set in that I didn’t ‘really’ know what I was doing. Finally, his advice was just to sit down and do the work. None of us ‘really’ know what we’re doing half the time! I’ve spent enough time on set, at video shoots, and behind the scenes, plus, all the creativity I need is right in my head.
Original colour palette
I spent a few hours one Friday night working away on iPad Pro, airdropping things to my MacBook and adding them to Premiere. This step is ‘writing the directors treatment‘. Next, we met with Slate Music (label) and Jillea (artist) at Revolver Films to share the idea. They loved it! I Was really keen to use millennial pink and am so happy with how it turned out so good.
What do you think?
I look forward to more work like this, I love expanding my skills and learning as I go. I’m still working away at my iPad Letting course and am excited to put that new knowledge to work.
Wednesday this week I took Sean to a track with Ford Canada to giver in the Ford RS and Mustang GT. I’ve driven on tracks with Ford a few times so know just how fun it is. It really helped me learn to handle a vehicle and be a more confident driver.
Ford invited me to bring a dad in my life in celebrations of Fathers Day. Sean works really hard and I knew this would make him feel great! I only went one lap and let him take a few extra just to see the smile on his face.
Look at that genuine happiness!!
Our options to drive were Ford Mustang GT Convertible, Ford Mustang GT Fastback, and the Focus RS. The Focus RS is REALLY FAST. You’ll see Sean say it’s amazing in the video. 😜
I took lots of selfies in the Mustang Convertable, love this car AND the weather!
One of my fav things of the day was doing a ‘hot lap’ with professional drivers Darryl Timers (Ford of Canada’s Performance Driver since 2013). Our vehicles were fully stocked with GoPro’s to catch our reactions. I also woer my Snapchat specs while driving so hit play below to see a first person view of me on the track.
A couple weeks ago I was on set at a Toronto studio w/ Canadian jewellery designer Sally Han of Shop for Jayu. Last summer Sally and I exchanged emails about their first look book and I wasn’t available to take part at the time but this round I was. We had heaps of fun on the full day shoot and I’m happy to share the final product!
For my looks I went with, ‘Glamour Calling’, inspired by big hair and bright colours a là 1992, and ‘Vintage Traveller’ inspired by Twiggy & Pan Am Air in the ’60’s, with a bit of Edie Swgwick.