Up North: Summertime Glamping at The New Farm

I went glamping on a farm and it was amazing. 🏕Chefs cooked all the food, we did yoga in a barn listening to Tragically Hip, I went in a greenhouse, there was a pond, the outdoor showers were glam, and there were 250 people. I knew this would be cool based on the invite, it was unique. 🙏🏼🌳☀️

50 Luxury Tents for us!

The glamping trip was hosted by Up Cannabis at The New Farm. The Tragically Hip are big investors in the company and the band was there the whole day and had dinner with the group. It was the first big cannabis event I have been to. It was also the nicest camping experience I have ever had and would 100% do that again. Up Cannabis can’t actually share their product with us but for the 50 media that stayed over to camp, they infused the same terpenes found in the product into the soaps, drinks, food, and everything around us.

The event was really well done. The tents were like little apartments with electricity, real beds, furniture, lights, and fans. It was reallllly hot those days.  In the morning, outside our tents were little baskets with reading material, breakfast snacks and cold brew coffee (that was cold!). They gave us heaps of little things to take home, wool Glerups slippers, snacks, and my favourite item is this soap which you will soon find in the Up Cannabis store soon.


The Up brand has positioned themselves in the ultra-premium segment with a strong connection to music. By having The Tragically Hip as major shareholders and strategic partners,  the band weighs into every major marketing decision and infuses their brand music.

Given the upcoming legislation gives event sponsorship the green light, you’ll see more cannabis companies at festivals, events, and consumer touchpoints.


What a time to be alive. Back when social media started, new technology was bringing people with like interests together, all over the world. We were all on Twitter and it was magic. That same energy is floating around right now about the upcoming cannabis legislation. Working with Weed VR has been an eye-opening experience.

We’re on the cusp of a new $20 billion dollar industry with unlimited potential for retail, tech, marketing, education, and medicine. “It’s not like putting a new candy bar on a new shelf, it’s a whole new store” (4:19 Podcast). Great listen about the industry on the 4:19 Episode 1 w/  Shekhar Parmar Founder/CEO, Harvest Medicine Chief Strategy Officer, ABcann (🔊here).

 

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Exciting Times Ahead: Weed VR & Cannabis Marketing

Last week some exciting family news hit the Global Newswire! About a year ago, the team at Occupied VR came up with an idea for a virtual reality cannabis dispensary. Well FF► to last week, we announced that Weed VR has been acquired by licenced cannabis producer Biome Grow.  Check out the news release here.

If you’re reading this and are thinking ‘what is Weed VR, I want to try it“. Email me casie@weedvr.co or send me a DM on any social platform and we’ll hook you up. Comments are open on this post if you have questions.

Essentially, it’s a virtual retail dispensary and soon to be the largest library of 3D cannabis strains for educational purposes.


It’s a really exciting time to be in this business. I’ve seen some really creative marketing, events, and promotional products. The striped metal grinder card and papers in the top photo are from Van Der Pop, a female-focused Cannabis brand. They send a cool package a couple months ago.  Next week I’m going glamping with UP Cannabis near Blue Mountain with a bunch of media peeps. (UP is the cannabis company partially owned by the Tragically Hip!)

up cannabis, casie stewart, cannabis marketing, weedvr, weed vr, marijuana marketing

This is the cool event invite I got from UP Cannabis! So creative! When you slid the top of the wooden box open the red plastic piece says ‘roll with us’. Love it.


This stage of the industry kinda reminds me of early days of social media. Back when my friends would make fun of me for staying home to work on my ‘blog’ or going to so many ‘TweetUps‘ with my ‘internet friends‘. That was a really special time, the friends I made and relationships I built back then will last a lifetime. The things I learned from being early stage, a pioneer, are priceless.

Being at the start of something new takes risk, you have to be agile and innovative. I’m working on Weed VR PR and it’s new, a bit nervewracking, but exciting.  Nervous/excited is my favourite feeling. I’m really looking forward to the next few months building this brand w/ Biome Grow.

How many times did I say excited in this post? haha!

HUZZAHHHHHHHH!

casie stewart

 

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