Saw this today and think it’s neat. Art, Copy, Code is Google project that launched at SXSW in Austin this year. It’s a series of projects and brand stories about the current creative revolution, driven by art, copy, and code. The film project shows experiments in ads, apps, social, and mobile that are reimagining advertising’s future. Screenshots in this post are from when I watched it earlier, but based on where you live, the weather, and time, your video will be different. Check it out! About the Video The marriage of art, copy and code is creating entirely new kinds…

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I’ve attended The Art of Marketing for the past few years. Of all the conferences that go down in our great city, this is by far one of my favourites  They consistently get great speakers and I always leave feeling inspired and full of knowledge.  The lineup for 2013 is no exception! The Art of Marketing 2013 – Speakers Biz Stone – cofounder of Twitter and named one of the world’s most influential people by Time magazine. Seth Godin – Bestselling author of LinchPin, Tribes and Purple Cow. Charles Duhigg – New York Times reporter and bestselling author of The Power of Habit

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Have you seen this yet? Clicked the fancy ad in my sidebar for the new HTC One? If you did, you’ll notice it’s for a big contest with HTC  to win a phone and social + blog mentorship from none other than yours truly! This is my second partnership with HTC in the last couple years. I was given the phone a few weeks ago and almost all the photos I’ve published here since have been shot with the HTC One. The selfie cam on this lil’ thing is the best I’ve seen and the reviews of it are great!…

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I’ve been biking heaps since the weather has FINALLY warmed up. One of my fav things this time of year is shopping for new spring things! As I was browsing the CAA website  last week I was pleasantly surprised to see I can save 10% at Payless with my membership! I like shoes. Actually, I love shoes! Each summer I wear heaps of flat shoes and often wear them out from all my walking, biking, concerts, and activities. So, affordable little flats are perfect. Plus, a girl can never have too many shoes! I went to the Payless store located conveniently across…

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Did you get fooled today? I didn’t. I wrote about corporations pulling pranks as a marketing attempt for the Pulp & Fiber blog though. Check it out here. This mixtape is pretty good. Listening to it now meow. Makes me think about being at an outdoor music festival in the middle of hot, hot summer. Ahhhh, soon enough my friends! Hope day is good! <3 CASIE

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Last week I got a CAA membership and I’m pretttttty excited about it. Why you ask? Remember having an SPC card as a student? Well, a CAA Membership is kinda like one of those for adults. CAA offers Life-side assistance in the form of savings and rewards from heaps of partners in North America. I’ve never owned a car but when I started driving my Mum had CAA memberships for both my sister and I. She didn’t feel safe with us on the road without knowing we had CAA, just in case something happened. You would not believe how many times…

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When I was at Uni in Australia I so clearly remember a friend saying to me “The Most important thing about life is building relationships”.  That moment and phrase have stuck with me in everything I have done since. (It was 2004 so, in Internet years, that’s ages!).  That’s the thing I feel people really MISS about social media, it’s all about building relationships. I scrolled though a presentation earlier about not NOT to fail as a brand which talked about how brands build relationships. And how they are not great at it. Brand relationships are not the same as…

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