A couple weeks ago I sat down with Stacey from Toronto based production studio Incite Creative Media, to have a candid chat about influencer marketing and how it really works. I think there are a lot of misconceptions about this whole new world of social media/influencer/brand partnerships so I shared some things I’ve learned over the years.

Stacey asked me a few more questions than you’ll find in this video so please LMK if you want to see more. I love talking about this stuff and think that’s the only way to build a better industry.

If you have any questions I’d love to know! Comments are open!

Ever wondered where to start with Influencer Marketing? Well today we’ve got you covered with 6 insights from Toronto blogger + influencer Casie Stewart. From where to find them, to what you can expect to pay – it’s all here. Enjoy friends!  – Incite Creative Media 


We shot this at my fav local spot in the Junction Triangle (where I live), Drake Commissary. They have amazing food and the entire atmosphere is trés chic. Very Drake. I highly recommend the tomato salad, miso cauliflower, sweet potato walnut loaf, and the Sterling Road Tiramisu.


 

casie stewart, influencer, influencer marketing, toronto, blogger, incite creative

 

SHARE

Last week I attended an event at Telus HQ in Toronto to celebrate how they’re creating change in communities across Canada. Telus is unleashing the power of the internet and mobilizing people around the world to donate an hour of their time to collectively donate a MILLION HOURS this year for Canada 150.

casie stewart, telus, #millionhours

As a company, Telus is working with partners and local business leaders to make the future friendly. They’re collectively dealing with crisis, addressing social issues, and building a brighter future for Canadians. They’ve created Telus community boards for community giving with 13 boards across Canada and 5 globally.

In 2016, Telus gave out $6M in charitable grants & 600 projects in Canada. Earlier this year, Telus made a donation in my name a charity of my choice. I picked SKETCH, a Toronto arts-based charity that helps youth and the donation went towards their new Media Arts program. I’m planning to get involved with the program!

 

 

 


One cool project supported by the Telus Media Fund last year was CUT OFF a documentary by VICE. It was shot by Sean’s company OCCUPIED VR! You can see his business partner J Lee with Chris Mooresby beside the camera, behind Justin Trudeau below. Watch the doc on VICE here.


IN OTHER NEWS…

I was totally caught off guard when a very cool person on the Telus team asked me about my iPhone and then surprised me with A NEW PHONE. I’m now on the new iPhone 8 Plus and will be testing out new features and sharing my thoughts on it soon.


If you’d like to get involved with the Telus #MillionHours initiative, check out this link and sign up! Here’s to making the future friendly!

You know this already but I'm on Team Telus and have been for years! Check out previous posts and giving back efforts we've worked on together over the last 8 years here.
SHARE

Best Buy Life and Tech Show 2017

Earlier this month I attended the Best Buy #LifeandTech event at YD Square. This is my second year attending and honestly, it feels like Christmas for tech lovers! I got to test out and bring home some of the coolest tech around. You can find everything mentioned in this post at BestBuy.ca. I’ve been working with Best Buy Canada for the last couple years and it makes ME SO HAPPY. I love being invited to test out the latest wearable tech, smart home gadgets, and overall life-enhancing products.

Here’s a few of my favourite things from the Best Buy Life and Tech show!


SMART HOME

SECURITY: One of my ultimate favs is this Ring Wi-Fi Video Doorbell Pro. I haven’t set it up yet but I can’t wait to creep anyone who comes to my door or walks past. Since moving into a house with a front door (from a high-rise condo) I get so freaked out when I’m home alone and someone knocks on the door. Who does that! Unexpected! Gah! I get all packages delivered to the office so it’s extra weird if someone sends something to the house.

With the new Ring, you are able to monitor hour home with audio and video from anywhere. The rep I chatted with was from Minnesota and he showed me his backyard while we were chatting in YD Square. He’s able to record video, sound an alarm, or say something to an intruder if he see’s someone suspicious around. So cool! Imagine yelling ‘HEY BUDDY GET OFF MY LAWN‘ from another country, haha!

 

 

 


SMART LIGHTS: Earlier this year I went to the National Home Show with Best Buy Canada and decked out our house with the Nanoleaf Aurora Smart LED Light Panel and Phillips Hue smart bulb starter kit. The lights are so cool, I have them set to dim every night at 11pm and have really grown to love the ‘concentrate’ setting for its bright whites.


BIG SOUND for INDOOR OR OUTDOOR: Talk about boom for your buck! This little UE Wonderboom speaker has loud, 360 sound, and is waterproof. I took it on my recent trip from Toronto to Montreal and New Orleans, the battery lasted the whole trip for hotel room dance parties and background noise while I worked (up to 10 hours battery!).

I also tested the waterproof-ness at the cottage over the weekend and can verify, it is definitely water safe.  I only tossed it in the lake for a couple seconds but the speaker can be immersed in up to 1 meter of water for 30 minutes. It’s also avail in pink, red, black, lilac, and grey.

ui portable speaker, life and tech, bestbuy, best buy, speaker, 360 sound, casie stewart


WEARABLE TECH

MEDITATION: I got one of these a couple years ago around TIFF and I can tell you Muse, the Brain-Sensing Headband definitely helped me feel calm. Muse is like a personal meditation assistant, it measures how calm or active your mind is, then helps you channel that energy with guiding sounds. It’s created by Toronto company Interaxion and the co-founder Ariel Garten is a friend!


FITBIT: Fitbit’s new wireless headphones are so cool! Since I’ve been working on trying to live a healthier life, I’ve come to really love my FitBit. I currently have the new Fitbit Alta HR and Sean has the brand new Ionic (with Fitbit Pay!). These headphones can withstand the sweatiest workout, have great sound, 6-hour battery, and have music & call controls. This is my first pair of wireless headphones, I love the future! 

DON’T LOSE YOUR STUFF:  What is that tiny little gadget you ask? This is TrackR Bravo, a Bluetooth tracking device you can add to your keys, wallet, luggage, purse, child, anything, then keep an eye of its whereabouts from the app. I used it recently on my luggage and although I was only doing carry-on, I knew where my stuff was at all times.

You know when it’s a full flight and they still make you check your tiny suitcase? This is a great way to make sure all your outfits are on that plane. I also keep one inside my purse, god forbid I ever leave it somewhere!


Another great moment from the day was chilling in this Lamborghini w/ Alcantara interior. Microsoft was on site to highlight the Alcantara fabric used in the new Surface Laptop. I tested the Surface Pro earlier this summer, great machine! The laptop has a 13.5″ PixelSense touchscreen and Alcantara fabric covers the keyboard for comfortable, quiet typing. Find it at Best Buy here.

Ok, when can I take this baby for a test drive?!


LIFE AND TECH FTW!

 

SHARE

Best Buy Appliances Dinner at Baro w/ Celebrity Chef David Rocco

This week I had a totally amazing dinner on Wednesday night with about 100 other media people from around the city. We were ushered up to the 3rd floor of Baro, King West, and greeted by an amazing tablescape and cocktail bar. I was happy to see Ryan Emberley, friend and amazing photographer who I credit for the great photos!

Best Buy Dinner with David Rocco-25

The dinner was hosted by Chef David Rocco and Baro Executive Chef Steve Gonzalez presented by Best Buy Canada to showcase their new appliances. We are hoping to renovate our kitchen, so checking out new appliances is something I do now. Yay, adulting! 

The chefs used the most pimped out badass appliances I can only dream of having! LG’s 4-Door French Door Refrigerator with Ice & WaterSamsung Smooth Top Induction stoveBosch Built-In Dishwasher, and a few other smaller kitchen appliances for making the meal.

They all cater to the new trends of being energy efficient, compact, stylish, and connected. I wrote about Best Buy Smart Home earlier this year here.


It was great to see a bunch of friends. I’ve been really hibernating this summer so it was nice to be out of the house and share laughs over a great dinner. I sat with Gunnarolla and Gracie.


We were all invited into the kitchen to help David Rocco and it was amazing. He is so nice and fun. He was prepping some cheese to put into the risotto when he cut a piece and handed it to me on the end of a sharp knife. I was totally swooning at that moment!


Dolce Vita! David Rocco Interview Time!

We were BFFs by this point. Look at our hands, omg. Some explaining to do, haha!

What is one ingredient you always have in the kitchen?

Always have two olive oils on hand. One for drizzling and one for cooking. One litre of olive oil is made up of 1,375 olives so you can count on a discount olive oil not being pure. Spend the money and get something good. He was using Colle Di Bellavista Olive Oil which is about $60 for 750ml. 

You have a surprise guest for dinner. What do you make?

Saute some olives, capers, anchovies, then add mint, lemon and pasta. Top with some toasted breadcrumbs. 

Other than wine, what is your drink of choice?

Grappa! It’s like vodka, you can drink it and not feel bad the next day. 


Thank you, Best Buy Canada for a very memorable evening and great experience. I’m at the age where appliances are now on my holiday wish list! Pop by Best Buy to see all their new appliances or creep from the comfort of your own couch at bestbuy.ca.

Have a great weekend!

I've partnered with Best Buy Canada to share this great experience!

 
SHARE

Heard of Frank & Oak? Skip the Dishes? Well, Meet Futurpreneur!

Heard of Frank & Oak? Skip the Dishes? They’re both companies who’ve achieved success through Futurpreneur Canada (formerly CYBF).  A week ago today I spent the day with Futurpreneur team and other media exploring how they operate and some local companies they’ve helped build. Futurpreneur is a national non-profit organization dedicated to growing the economy through entrepreneurs.

We started the day at Whole Life Balance, King West, for an aerial yoga class. I’ve done silks a few times so was totally into it.

AERIAL SILKS YOGA SPIN!

 


Our next stop was lunch at Freshii in Liberty Village where we chatted with the location owner who is now on her 2nd Futurpreneur business. It was really rad to hear about her experience and working with a mentor. I saw beside her mentor who was so cool!

After lunch, we spent some time at House of VR on Queen, another Fururpreneur success story. I HIGHLY recommend stopping by here if you haven’t yet. You can plan a bunch of VR games and try out some experiences. I’ve tried so many cool ones working w/ Sean and Occupied VR. It’s totally a whole new world! 

Futurpreneur’s target demo is pretty wide so if you’re 18-39 (Gen X, Y, or Z!) with a great idea you might want to check out their free resources used by over 90k people. They also offer bootcamps and webinars and have a success rate of 50-60% within five years for new businesses. Pop by futurpreneur.ca and take a look around.

There’s no time like NOW to make your business dreams a reality!

I’ve been working on my own project lately and can’t wait to share it with you soon.
This post isn’t sponsored, 
I just like sharing cool things yo!

casie stewart, autograph, famous, blogger, canada, toronto

SHARE