I recently went on a two day travel adventure with about 10 media peeps to the Canadian Club HQ in Windsor, Ontario. Lemme tell ya, you put a bunch of grownups (yeah, sounds weird eh?!) on a bus it’s just like being in school. Limo’s picked us all up, then we sitched to a stretch limo bus and off we went.
I shared a few photos about two weeks ago but these are the official Praxis PR ones taken by Ryan Emberly with a camera. See the whole album here. I absolutely loved this adventure. I felt like a kid the whole time, except well, the fact that we were drinking whisky. We arrived at the brand centre and were invited to make out own drinks. It was awesome. We had a tour of the place, learned the history, had a few more drinks and relaxed outside in the sun. It was super relax but well organized.
I can conly imagine the stories those walls could tell. The building is really, really old and was the main for trading liquor across the border during prohibition. The tunnel is still there and a few of the boys actually went in it. I was wearing a dress so I didn’t climb down but I took a video. Brock is down there somewhere.
There was a whole bunch of ‘fake’ Canadian Club that people used to sell during prohibition. I’d love to have this Toronto stuff, I wonder how it is compared to the original CC?
In the afternoon we played a game that had us running about the entire place with fake guns in teams. It was hilarious. School trip. Riot. This photo was taken in the original Speakeasy in the basement of the CC HQ. Al Capone used to hang out here. There’s a bullet hole in the wall.
On the second day we checked out the spot where they make all the whisky. It was rad to see the HUGE containers where it gets all mixed. I have a real love for touring breweries & distilleries. Once I toured Cascade Brewery in Hobart, Tazmania. It’s one of the coolest places I’ve ever been.
Before heading home we went to secret spot where you’re not allowed to take photos and saw the actually aging barrels. This is it. We tried some whisky that wasn’t aged yet and oh man, it was so strong. Just the smell of it would put hair on your chest. Not joking.
Thanks Praxis and the team at Canadian Club for the hospitality. Looking forward to drinking the rest of Canadian Club’s new spiced whisky, Dock 57. Cracked it open this weekend for a taste test 😉
Thanks for this shot Ryan!