Whole bunch of new photos from the (totally awesome) Puma Social event surfaced the other day. What fond (foggy) memories I have of that night. Pretty excited to tell you about a new brand partnership later today. Stay tuned for that one. You gonna likey 🙂

To relive the experience or see pix visit BongoPix here.


Last week Toronto was host to the first PUMA Social Club in Canada at the Burroughes Building on Queen Street. It was THE place to be. So many cool peeps and hot babes. Check out this rad vid produced by 1188 Films for Puma with a blonde you will recognize.

I love this campaign, I feel it really goes along with my lifestyle. I celebrate more victories at the bar than I do at the gym. See a couple more familiar faces in the vid? A bunch you have seen here over the years if you look real close.

Thing is, PUMA pioneers ‘Sportlifestyle’ and has built a their brand on FUN.  I thnk I’m kinda like that too. Hey look, my sis riding a giant moose w/ R’Bull.

The whole top floor of the Burroughs was full of people playing games like checkers, operation, ping pong, table hockey, air hockey. Lotsa late night revelry, live bands and DJs. Hellooooo again friend.

This track is for ma boy Nate Dogg who passed away last night at 41 to a stroke. REGULATE!

After-hour athletes are babes. I had a couple pose with me for fun.

For more info about the campaign in Canada or the world see the press release here.

This is Sean the producer telling me I am AWESOME. Thanks for the gig. Love you.

And remember, some marathons end At 6am.

One more thing, could you please take one second to vote for Shawn Hawaii in the BMW contest? No email, no signup just vote. It will mean the world to him.  I’d do it for you! VOTE here NOW.



While surfing in South Africa last night I came across We-Are-Awesome & Don’t Party followed by Liver Beats. Total radness, these cool kids got it going down. I like their taste in music, style and this video is great. I really want to go to South Africa.

This one dude in the vid looks SO familiar. From NZ or Australia travels familiar, long time ago. Could be wrong.

The We-Are-Awesome peeps are friends with Puma too. Remember when Puma Social rocked the Burroughs building in March. So fun. I forgot about the giant cop in the Smoke’s Poutine/Puma vid haha. We trained hard that night 😉

Puma Social released a new video:


Check out this total radness Puma thought up. So smart. The bag is made from cornstarch and is 100% biodegradable so it will completely decompose within a three month period. This will save 192 tons of plastic and 293 tons of paper every year AND means their bags won’t be in a landfill for 100 years like all the others. Not that’s innovation! This could be a game changer.

Puma is a totally smart & cool brand. Remember earlier this year when I was the Puma Social-ite? We prepped for the party with this Poutine Promo video. Winter jackets ewww.

Don’t know what a Puma Social After Hours Athlete is? This will explain it all for you.

Here’s the Toronto party. It was legendary. Had so many people thank us for putting this together. The Puma After Hours Athlete campaign runs all year.

Let’s hope we can put together a summer jam cause that party was out of this WORLD!

When last call calls, don’t answer. Have an awesome day.


 “Me and @CasieStewart @growconf #growconf See We ready to #plank like #shawshank cuz #wefancyhuh” via Stephen

“Fab 4 @growconf #growconf See from left to right: Naomi @naomielise – Lina – Casie @casiestewart – Justine” via Stephen again



After a lovely afternoon shopping the cruising Queen Street yesterday, Jenie & I went to #nerdlearn hosted by The Working Group at The Burroughes building. You know how much I love nerds and events with hashtag titles.

The panel was talking mostly about Rails, we only caught the end.

I love this space. Old, bright & beautiful. Hosted Puma Social on the 6th floor few months back.

Packed house. Such a nice office. Great job on the renos team!

Team TWG/babes Andrés & Jon Lim.

Props to TWG’s Dessy who made these awesome shirts.

So cute.

This was the first nerdlearn event, more to come. I think it’s a great idea & amazing space. Nice job TWG!






Models look prettier when they smile.

Burroughes is good for parties, not as good for fashion shows.

He did this pose for me and smiled right after. Eye contact.

Glitter, Julio.

I looked like a Nana. Vest knitted by a nana.

Yannnnnnnnnnnno you giant, you totall missed Puma Social. Duh!

Hi Tristan, nice hustle.

Daniel and I worked together at Gap in Kitchener when I was 16. First job ever and to this day one of the very best. I made connections there that will last a LIFETIME.

Work it gurllllllllll.

Hey Hawley.

The end.

How much of a difference does my new camera make? Like a zillion. Thanks Olympus!