Preston High School: Welcome to the Future

Today I spoke to Preston High School’s grade 10 and 11 students. I was invited to talk about my career, taking a unique path, and the changing world of work. I graduated from PHS in the year 2000 and most of the kids in the group were born 2000-2002. Crazy! Where did the time go?! Back in 2000, wifi was getting popular, I’m pretty sure I had a Nokia phone, and a job at Blackberry seemed like a great career move. The world has changed so much since then and speaking at PHS today made me really proud to be part of the growing social media world. Going Back in Time I first learned about marketing at PHS and it lead me to a three-year Business Marketing diploma program at Conestoga before heading to Australia for university. I always a passion for marketing and entrepreneurship, I loved marketing because it allowed me to be creative in business. While at uni, I started an online diary to keep my friends & family informed of what I was up to using MSN Spaces. This was even before I discovered MySpace. I was my first step into having my own place on the internet. When I came back from school, I wanted to work in fashion. I met someone on my flight from LA to Toronto who connected me with one of his clients. I was home from school for two weeks before moving to Toronto to sublet a room in a house with 5 students. I took over the room from someone I met at school in Australia.  The skills in learned in marketing have carried me through my career and helped me to be a leader in a new industry as it developed. Creativity in business has helped me navigate situations where…

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Travel | Working From the Cottage Today 

Hello, hello? What’s that sound? Waves crashing in the background! Stayed a little longer at the cottage this weekend and am working from this little spot after spending 2 hours on emails + editing in the hammock. It’s a rough life! Biebs just released the video for What Do You Mean and I’ve been playing this tune over and over. I’ve always been a fan of his! Back in my days at MuchMusic & MTV he performed at the MMVAs and I was SO close. Once I got to meet in him NYC. Here’s to a great week my friends. SUMMER IS NOT OVER. This week is gonna be mega hot, get your togs on an hit the beach! ☀️? CASIE

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I Partied at Twitter HQ in Canada…

Made it to the nest! Last night Twitter Canada had a ‘nest warming’ party at their brand new office located in Toronto’s King West.  They invited a small-ish group of Twitteratti (old school Twitter slang for influencers), agency folks, media, and sales people to check out the new digs, connect over drinks, snacks, and of course TWEET. Pretty much anything that could be Twitterized, was. They had Twitter pillows, water, soap, and even a toaster that puts the Twitter bird on your bread.     Brendan Canning from Broken Social Scene was on the decks. Loved his old school beats.    There’s lots of nice art on the walls. I was especially drawn to this, it’s an illustration of how the new Twitter logo was created.     The original Twitter bird was designed by Simon Oxley and I’ve got a tattoo that looks really similar.   Carol Zara and I had a few laughs visiting all the different rooms that were set up with reminders of special Twitter moments and notable users.         THEY HAVE THE DRESS!    Twitter has a group of Vine Magicians, what a cool job! See our Vine here.    Was great to see these two, Abby Ho and I used to work together back in the MuchMusic/MTV days. We used to go to Tweetups ALL THE TIME back in the day, circa 2009/2010.     Thanks Twitter for a nice evening. It was great to check out the new office.  As you can see I made myself right at home! Follow me on Twitter here! If you’re not on Twitter you can still pop in and check out my Tweets at twitter.com/casiestewart. Have an awesome day! 💘🙌🏼 CASIE

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TBT: Diary of a Background Performer

Years ago I used to work in film & tv as a background actress. I spent hours, and hours sitting in holding waiting to be called to set. It was a really fun experience and I met heaps of cool people. One summer I spent months working on the set of American Pie: Beta House. There were heaps of really cool people on that set including now CP24 weather reporter Patricia Jaggernauth, recording artist Ish Morris, actress Meghan Heffern, and my sister (who had her own trailer for part of the summer).  Eugene Levy was in it too. Below is a little diary entry  wrote while sitting in background holding on the set of Degrassi at Degrassi High in 2008. This photo was taken years later when I worked at MuchMusic & MTV and was given a Degrassi shirt. I started thinking to myself as I sit in Background Holding for Degrassi High…. Here I am working on a show I’ve never seen surrounded by a bunch of people whom either I’ve met over the last six weeks or are new faces. Its’ great. I hear the sound of “Its Raining Men” on the set, I’ve managed once again to avoid being used or getting on camera. (This is often a goal! lol) It’s a total dream when you get to spend the day sitting in Holding, getting paid to do whatever it is your little heard desires until they call for lunch or “everyone on set”. I’m hoping that today I make it until lunch. My first experience as a Background Performer was working on the set of “American Pie presents Beta House”. I was booked with my sister to do four days of continuity at a mansion in Thornhill. The place was beautiful! We met at Background Holding,…

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#SaveYourScreams #MMVA 2014: 2 Noms, 1 Commercial!

The 2014 MMVA show is next weekend and this year is an exciting one for me! Sean and 1188 Films are nominated for two awards in Post Production AND my sister is an MMVA commercial now playing on your TV. I’ve always loved the MMVAs and in 2010 I was the Social Media Manager for the show while I worked at MuchMTV. 1188’s nominations are for Hedley – Crazy for You and Sam Roberts – We’re All In This Together. He’ll be attending the show with his team and I’ll be prepping to hit the town after and *hopefully* celebrate them bringing home another award. Cross ya fingaz! Last year Sean & 1188 worked on Drake’s ‘Started from the Bottom’ which won video of the year. In 2012 they won an award for Down With Webster’s ‘Big Wheels’. Keep an eye out for my samurai-sword-swinging sister on your TV. Jenie Stewart is in an MMVA ‘Save Your Screams’ commercial. It’s pretty funny, they made the girls look pretty rough and fight against each other. Love it! Watch Jenie’s 2014 MMVA Commercial #SaveYourScreams It’s also pretty exciting Lorde will be at the show. GO TEAM NEW ZEALAND! She’s killing it! So proud of Jenie, Sean, and Lorde! As for me, I’m getting a Chevy Camaro convertible for that weekend from Klout so I’ll be feeling pretty great too. Happy Friday my friends! <3 CASIE

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Speaking | Mark Your iCal – CM1 May, 22nd, at CBC

Next month I’m speaking at CM1, Canada’s Community Manager Conference. I was a panelist at the last one and this round I’ll be speaking about ‘Influencing the Influencers’. I’ve travelled the world and worked with some of the worlds biggest brands and done heaps of work as an as ‘influencer’.  It’s been really neat watching the roles of ‘influencer’ and ‘Community Manager’ evolve over the last five years. When I started at MuchMusic/MTV as a ‘Social Media Coordinator’, the role ‘Community Manager’ was almost unheard of. Now, it’s a job you’ll find at almost every agency and client-side brand. I’ll be sharing my experience and tips for brands and bloggers when it comes to working together. I was recently on CBC in a segment about this very topic (scroll down to March 22, episode). Follow the conversation for tickets and speaker up dates on Twitter here and take a peek at the other speakers here. I’ll see if I can contest some tickets for you guys to come! .@casiestewart is among the first batch of speakers for #CM1TO http://t.co/oMuZuf1mKo — FITC (@FITC) April 3, 2014   * Photos of me by Adrian Fiebig

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Huge TBT | The Blog Years, March 2009 – 2013

Ok here’s a MASSIVE TBT on the month of March from 2009 – 2013. I love looking back on things I’ve done. It’s so easy to forget! The main reason I started this blog in 2005 was so I could remember more. It totally worked! On this day last year Sean sent me flowers to the office .What a darling. Love you! I also blogged about Andy Warhol on this day last year. Sean and I were getting ready to go on a trip to Boston too. See posts tagged March 2013 here. Two years ago on this day I was at The Gladstone for an event. Loved those boots so much. And RIP that leather jacket. Took part in a round table w/ Russ Martin from Marketing Magazine about Rdio & music streaming in Canada. It was MUCH nicer outside and I visited the Toronto Music Garden. Took this using 360 Panoramic app in iPhone from  hTO Park (Urban Beach) which is right beside the lake. Around this time two years ago I filmed ‘It’s All About Me’ documentary that last year won several film festival awards. I’m in another documentary that will be on the festival circuit soon. Pretty neat if you ask me! In March 2011 I was a Personal Branding expert with Levi’s. I love looking back on this stuff, I forget how many things I’ve done! Here are some tips on building your personal brand to help  establish yourself online: Set a goal: Make a plan for your brand. What are you passionate about? What do you want to be known for? Start a blog: Use WordPress, Tumblr, Blogger or Posterous to create a free home for your online activity. Find a mentor: Find someone who is doing what you want to do and introduce yourself, learn from them…

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The #casiebieber winner has been contacted, thanks for entering!

Too bad I didn’t stop by Cabana Pool Bar yesterday to see my boy JB and tell him about this great contest with his tour sponsor essence cosmetics! Thanks to everyone who entered the contest. On Twitter alone there were 125,923 estimated impressions from 62 Twitter mentions. Whoa mama! I drew a random name this morning and the winner has been contacted. If you are wondering why I didn’t announce them publicly it’s because I learned from my work at MuchMusic that the Beliebers can get mighty angry about winning/losing a chance to see their idol and I want to protect them from any chance of bullying. (BTW shame on yourselves if that’s you!) You’ll know who it is on Thursday when they are Tweeting from the concert! I can’t wait to see him in NYC. It’ll be great to get away for a few days and *hopefully* I’ll get that meet and greet the essence team mentioned! I will actually be my the third time I’ve seen him. I was the Social Media Manager of the MMVAs when he was there in 2010. NBD.  This is the dress I had made by Peach Berserk with his face on it along with other nominees.  Ahhh, memories… I’ll see if I can give away any more tickets from the tour. No promises! Hope your day is going in the right direction. Sending positive vibes your way 🙂 <3 CASIE

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Universal Music After Party – Ticket Giveaway

Ladies & gents, as you may know it MMVA weekend in our fine city. I’ve attended the MMVAs, had friends win awards, and in 2010 I was the Social Media Manager of the show. The best part of the whole night are the after parties. This year I’ll be on the Universal Music bus with artists (who shall not be named!), at the at Universal party, ans then the 235Films party celebrating Drake’s video (that my BF worked on!). UPDATE:  I’ve got ONE (1) pair of tickets for you to join me at the Universal Music after party and dance your pants off while having drinks with me and the stars. Winner announced!  Party Details * Contest is open to people in Ontario only, unless you are in TO for the MMVAs or NXNE and you can get yourself there. You must be 19+ as there is a strict security policy. Please note this is a super exclusive party and if you are my winner you better behave! Winner will be chosen at random by random.org. Kthxbai. MMVA Party Memories Hashtag cards we made at MuchMusic in 2010. With Bucky from DWW in 2012. Bench Lounge with BHD I hosted in 2011. Dress I had made by Peach Berserk in 2010.

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Shad & Grand Analog Music Video: The Great Rhyme Dropper

This weekend Brock, Lauren, my sister, and I were hired to be in the new Shad & Grand Analog video. It should be out before the holidays on MuchMusic. It was so much fun. I love working with the team at 1188 Films. Here’s some pix from behind the scenes. It was hilarious doing green screen. The guys in the band were awesome to work with. It’s gonna be funny when it arrives on the tele! Woo hoo 🙂 <3 CASIE

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Speaking | NXNEi 2012 TiCKET GiVEAWAY

In about two weeks Toronto will be filled with all kinds of internationals in music, film and interactive for NXNE June 11-17th. I’m speaking on two panels this year for NXNE Interactive. If you didn’t get to hear my panel from SXSW on “The Psychology of Narcissism and How it Affects Brands“, now is your chance! Psychology of Narcissism & How it Affects Brands with Hal Niedzviecki, Jason Howlett and Casie Stewart, Moderated by Lucia Mancuso from The Blog Studio. Making Social Giveaways Win-Win for Brands and Fans with Casie Stewart, Matt Juniper and Shannon Hunter Moderated by Lindsay Munro from FITC. WHAT iS NXNE?  NXNE, in partnership with FITC, brings you the freshest in interactive social content, as well as the tools and creators behind it to keep you and your campaigns top notch. With over 80 presentations, NXNEi bridges the gap between creators of all kinds and interactivity. NXNEi TiCKET GIVEAWAY: I’m giving two lucky people the chance to win a pass to see me and 150+ other digital aficionados speak. NXNE Interactive 2012 pass is valued at $349. Contest is open to anyone but does not include travel to Toronto. That one is all you! Send one tweet with a link to the session you’re most excited for with hashtag #pickmecasie and the twitter handle @NXNEi for your chance to win. I’ll put your entry Tweets into a Storify and post them so you can see what the popular ones are. If you really, actually, like, seriously would like to hear me speak, or you don’t want to read schedule, click Tweet button for surprise text written by someone who is not typing this right now. Tweet EXAMPLE ENTRY TWEET: “I can’t wait to see @casiestewart‘s panel @NXNEi *link to panel here* #pickmecasie”” Check out my posts from past NXNE:…

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SUMMER: @PepsiCanada taste challenge, #freebeer, patios!

This is the big rig that will be travelling across the country seeing millions of people go through the Ultimate Pepsi Taste Challenge. It converts from a truck to a full on Pepsi station to hang out in. They call it “Poptimus Prime“. This time last year I was hosting my own little Pepsi party for Pepsi Throwback. I’m sure you remember THIS: The team has a whole bunch of stuff planned and there’s a good chance you’ll run into their young energetic group assembled with people from across Canada. This is a full 360 of what I saw at the media preview taken from iPhone. You’ll notice they’re really using technology to make the ol’ taste test we knew as kid, super modern. Check out their Facebook/PepsiCanada for when & when to catch ‘Poptimus Prime’ and the @PepsiCanada team. MAY THE ODDS BE EVER IN YOUR FAVOR! Hey look, Shannon was on the board as I was AT the challenge! TALK ABOUT SOCIAL! In the afternoon I caught the Bud Light Mojito truck giving out free beers. Rumour has it they will be around MuchMusic all month and near King Spadina. Two drinks, perfect for afternoon stop in the park. When you are on the go 25/8/366 you are likely to run out of iPhone battery. Bobcat from Boston sent me this rad charger for my birthday. Charge at home, keep in purse for on the go. It gives you about two hours talk time. Essential for beach party, park chilling and boat rides. Made by Brookstone. Next stop was William’s Landing in Liberty Village for the launch of Somersby Cider by Carlsberg. This is the Carlsberg man John Porter. Cute accent! Sat in the sun with the lovely Carla Catherwood and Cory Lee. I’m not much of a cider girl but surprisingly, it…

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MY CITY LIVES: TORONTO’S BEST VIDEO CREATORS & STORYTELLERS

Earlier this year in between my travels I filmed this video with my friends at My City Lives. I’ve got a bunch of videos on their platform and I’ve watched the company grow over the past few years. I’m happy to share with you this awesome vid put together by My City Lives and The Biz Media. Enjoy! Here’s an excerpt from the My City Lives blog. Read the whole post here! Meet Casie Stewart: daily lifestyle vlogger, brand ambassador, and one of Toronto’s most influential bloggers. Casie is a household name in the Toronto social media community – and for good reason – she’s got an infectious personality and an enormous amount of hustle. We’ve been fans of Casie for a long time so being able to collaborate with her was really special. Casie, having worked for brands like MuchMusic and MTV, is well armed when it comes to communicating with different audiences and succeeds in showcasing her talent in her blog, which she has been writing for over seven years now. Aside from creating a constant flow of contents for her blog, Casie has been an avid creator of My City Lives videos for years. Kate was on the scene with her camera. Here’s a few behind the scenes pix from her Flickr stream. My City Lives Co-Creator, Adil Emma & Xavier from Timeless on Queen (before renos was CTS) I like laughing! Thank you to the My City Lives team for featuring me. I love you guys <3

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You can’t fly with the eagles if you’re with the seagulls.

Title is advice from Mum. She said that to me a few years ago when I was trying to sort out where I wanted to go with my life. I always thought I wanted to work in fashion, then I did. After that, I thought wearing a suit, working long hours and being part of the downtown financial district was my dream. I stayed in that job as an IT recruiter having meetings at 8am (yeah omg, it was hell) and 2pm every single day. I hated it so much (job not the people!). One day my boss said “Casie, it doesn’t seem like you are having fun?” I replied “No, I’m not having fun at all. I badly want to quit but I need two weeks pay”. I left at the end of that very day, cheque on the way and started a job at Toronto’s most famous Kiwi restaurant shortly after. I knew the owner (HI MARTIN) and that because of my Kiwi citizenship I had a bloody good chance of getting hired. Working in the bar gave me the freedom (and same money TBH) to do what I wanted with my time. It was stress free and I loved chatting to the regulars and new customers. I worked at Hemingways for a few months and met some really rad people, it was like a family there. One of my recruiter friends sent me on an interview and moved into a job in IT. I worked for an online casino (it was cool, we had catered lunches) for two years and despite almost getting fired for doing it, worked on my blog A LOT. If my old boss reads this he will totally be shaking his head. Thanks Mike! When they caught on to all my blog activity, I decided…

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