Write It Down

I’m ready. I’ve always been ready but now I feel it in my bones. The last few days have been filled with excitement, creativity, and I’m stoked about life. I took an adventure into a few notebooks I’ve scribbled in from the stack beside my bed, I was reminded how much I truly love writing. When I was 15 I wrote and published  an anthology of poetry & prose and I never really stopped. I’m keen to have a book written by December 1, 2012. I’m writing it down & telling you to make it real.  In other news, while I was Googling myself in Google Books I found out that BRIAN SOLIS mentioned me in his book “The End of Business as Usual“. I have blogged about him a few times and I love his work. Smart man. My credit in Dear Photograph also came up. I’m taking that as a sign I’m on the RIGHT TRACK baby!

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Trumped For The Very First Time

Had my first visit to the Toronto Trump Hotel in February and in honor of the Trump family cutting the ribbon for it’s official opening this week, heres a few photos from the Veet Pink Carpet event. There was a performance by Lights, decadent hors d’oeuvres, pink desserts, champagne, and an Old Hollywood setting complete with Ms. Monroe. They had stylists on-hand for makeup and hair too. It was fun. Before makeup w/ the lovely Catriona. Love this Wes Anderson inspired photoshoot she posted.  Especially this photo. I foresee this in/as my future. So cute.  🙂 Ok aaaaaaand back to the event, Lights! Sheena! Last time I saw her we were at YD Square hosting that super fun bouncy castle event with Koodonation. Do you know what “microvolunteering” is? For my work that day Telus & Koodonation donated $20,000 to my chosen charity, Moving Windmills. A project that supports Malawian-run rural economic development by building windmills. Told that story a little bit here: Social Change Through the Social Web. Marilyn! I SO want to wear this outfit. My sister does an awesome throw back laugh light this.  HAHA. Love to see anyone laugh, even me! Listening/watching this episode of Behind the Brand with Brian Solis. I’ve told you about everyone before. Did you know Pinterst is three years old? Bet you didn’t. I almost feel like I shouldn’t blog this but most of you wont even watch it. Digital Darwinism my friends. Ok now, rushing to throw on heels, hat, jacket and make it to an event. Gonna get an Uber to pick me up! <3 CASIE

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The Difference Between Popularity And Influence Online

Read this article today by Brian Solis on paidcontent.org. He’s a leader in the world of digital communication and I really like reading his stuff.    He does a lots of studies on charging markets and research etc. Here’s a few excerpts. I’d say give it a read if you are a brand, a blogger, a robot or a human. Some good meat in the report.  “Digital influence is one of the hottest trends in social media and it is also one of the least understood. Like some relationships on Facebook, “it’s complicated.” Klout, PeerIndex, Kred and many others are investing millions of dollars to understand how our social media activity translates into influence. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner Perkins at a whopping valuation of $200 million. PeerIndex also recently announced aninvestment of $3 million. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.” Scores do not matter as much as the context of relationships Brands need to take responsibility for translating these numbers into insights Businesses need to develop meaningful social influence strategies and define desired outcomes. Entire report on The Rise of Digital Influence:  In other news, I’ve been added to a second panel for NXNE Interactive that will look at The Business of Influence and How to Influence Influencers (just kidding! hahahaha). Panel is about Making Social Giveaways a Win-Win for Brands and Online Communities. Will have more details on date & time along with some NXNE tickets to give away. Have an awesome day!  

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introduced to your blog via Professor at Queen’s U

Got this email last night… “I am a Film&Media student at Queen’s U. I was recently introduced to your blog via Professor Sidney Eve Matrix (specializing in social media trends), when she used your 12secvid status update as an example in her lecture on “statuspheres“. I checked out your blog and am very surprised at how you live your life so publicly. I am very excited about social media and am definitely a regular engager, but as a woman (this is going to sound weird) I get very discouraged from being more “open” to the public eye because of privacy issues ie. stalkers, perves, etc. How do YOU DO IT? How do you deal with people like that? Is this simply of your attitude towards things like this? You ignore them? This might seem like an odd e-mail, but I’ve been waiting to talk to a female who is deeply immersed in social media about issues of privacy and so forth…any input/thoughts/advice that you have, I’d be more than glad to listen!” I looked up Sydney and she writes a blog called Cyberpop, tracking trends of digital pop culture. Cool stuff there. I’m gonna reply to her student this evening. I never took any classes on social media, I was there when it all started. I spent so many (and still do) late nights diving  in head first and surfing through the world wild web; I kinda traded my surf board for a keyboard. Very cool to be part of a class, I hope for more stuff like this in 2010. If you ever wanna ask me something, go right ahead!

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